Alex Ferreira Rodrigues Dos Santos

Design advertising campaigns for varied departments and initiatives, including Study Abroad Programs, ESL, Critical Languages, Office of Institutional Effectiveness, and Office of International Initiatives
Fluency with the Georgia State University Style Guide and branding
Create marketing materials, including digital signage (VISIX, web), print (flyers, posters, handouts, postcards, etc.), and other media
Provide study abroad outreach to Perimeter College campuses

Responsible for structuring a retail company through the implementation of management tools and market analysis, leading the company to an annual revenue of $17M in 2014 (51% higher than the previous year).
Engaged in hiring and developing a business team and back office focused on achieving goals and committed to the profitability and image of the company.
Coordination of Supply Chain based on product turnaround and cash flow analysis, OTB planning for seasonal and annual terms. Markdown, Outlets, and Inventory Reallocation tactics focused on the optimization of the acquired inventory.
In charge for Trade Marketing Annual Calendar including Visual Merchandising, CRM, and Team Training.
Key achievements:

Established new commercial partnerships and improved previously existent relationship with Brazilian and International Clothing and Footwear brands such as Lacoste, Diesel, Coca Cola Clothing, Calvin Klein, Tommy Hilfiger, John John, Ellus, Forum, Colcci, etc.;
Negotiation of new commercial ventures and opening of eleven new stores in the second half of 2013;
Market Repositioning transforming this company into the Master Franchising of the brand Forum and the brand DEPP into the largest network of stores in the multibrand concept in Brazilian territory.

Managed 17 stores in 8 different states;
Reduced the operational costs by optimizing inventory turnout and decreasing the high staff turnover by 35%;
Deployed management tools and performance reports that would be adopted by the entire commercial department;

Key achievements:

Renegotiated contracts with shopping malls and reduced occupancy costs by 7%;

Grew sales revenue by 13% in comparison to the previous year;

Changed company strategy/go-to-market plan to address the specific market characteristics of each major geographic regions of Brazil;