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The University of Iowa is one of the nation's premier public research universities, dedicated to academic excellence, groundbreaking discoveries and creations, commitment to Iowa and the world, and a culture that prizes community, diversity, and opport...
Activities & Affiliations
Johnson County Government
Market Research ConsultantAugust 2015 - PresentThis project involves B2B and B2C research to determine if there is value in creating a “locally grown and/or made in Johnson County” proprietary label on food products. Will it influence consumers’ shopping behavior? Will the implementation of this campaign affect the county's economic development?
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The University of Iowa Foundation
Marketing InternDecember 2014 - PresentThe University of Iowa Research Foundation commercializes University of Iowa developed technologies and inventions through licensing and new venture formation, and manages the subsequent revenue stream. The UIRF’s mission is to champion the commercialization of selected UI inventions for public benefit and for return on investment, catalyze economic development and an entrepreneurial culture in Iowa, and serve the research mission for continued innovation. As a Marketing Intern, I work as a liaison between UIRF researchers and major Medical/Pharmaceutical suppliers. In this role I assist in the commercialization of new inventions included in industries with expected value of $100 billion by the end of 2015. Lastly, I aid in the management of multiple databases, designed to create various buyer market segments.
Added by Jacob