Jemalyn Griffin

Serves as a key member in the Office of Strategic Growth Initiatives at Harvard’s Division of Continuing Education (DCE). Responsible for implementing online marketing efforts that support an integrated brand strategy, creating and managing website content to support the pillars of DCE, including Harvard Summer School, Harvard Extension School, DCE’s Professional Development Programs, and Harvard’s Institute for Learning in Retirement. Primary Responsibilities -Principal content strategist for all DCE websites -Develops overall content strategy and measurement plan, focusing on creating a positive and consistent UX by defining target audiences and dissemination strategies -Manages team of program brand marketing specialists, editorial staff, freelance writers and proofreaders -Maintains digital and web style guide to ensure consistency across sites and platforms -Engages internal team members and stakeholders to identify appropriate content that supports the overall strategy and organizational goals -Works with program marketing specialists to create program-specific content plans -Measures effectiveness of content strategy to meet needs through informal interviews with product marketing specialists and key internal stakeholders -Works closely with web development team and vendors on page and template development, microsites, landing pages, and testing strategies -Stays current on trends in digital marketing, UX, and content marketing and content strategy to help position DCE as a leader in the space -Works alongside vendor and senior editor to develop sound SEO strategy that can be monitored, measured, and optimized according to industry best practices -Collaborates with digital marketing team to develop integrated digital strategies and multichannel dissemination plans -Analyzes the performance of SEO campaigns by identifying strategic opportunities and optimizing content to reach department goals Source: https://www.linkedin.com/jobs/view/157845320