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Riley McPhee

Majored in Interactive Media Studies, Minored in Human Capital Management And Leadership
Miami University , Class of 2020
From Wilton, CT
I am a Spring 2020 graduate of Miami University where I earned my Bachelor of Arts in Interactive Media Studies, the Department of Emerging Technology in Business and Design. My studies have allowed me to develop an array of skills in areas such as digital marketing, web development, analytics, and project management. I specialize in many elements of digital marketing, specifically user experience, social media marketing, content marketing, SEO, and design. I am excited to apply the skills I have developed as an IMS major and through previous, professional experiences. I exhibit a collaborative mindset and am passionate about developing a product with a cross-functional team.
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Riley McPhee Awarded Degree from Miami University

McPhee of Wilton, CT (06897) was among more than 3,800 students from Miami University who received degrees during the virtual spring commencement experience May 16-17, 2020 McPhee graduated with ...

July, 20 2020 - Verified by Miami University
Riley McPhee Named To President's List at Miami University

Riley McPhee was named to the Miami University spring 2019-20 president's list. Miami University students who are ranked in the top three percent of undergraduate students within each division for ...

June, 23 2020 - Verified by Miami University
Riley McPhee Named To Dean's List at Miami University

Riley McPhee was named to the dean's list at Miami University for the 2019 fall semester. Miami University students who are ranked in the top twenty percent of undergraduate students within their ...

February, 06 2020 - Verified by Miami University
Riley McPhee Named To Dean's List at Miami University

Riley McPhee was named to the dean's list at Miami University for the 2018 fall semester. Miami University students who are ranked in the top twenty percent of undergraduate students within their ...

February, 05 2019 - Verified by Miami University
Riley McPhee Chooses Miami University

Riley McPhee has chosen to study at Miami University, an original Public Ivy located in southwest Ohio. Recently ranked by U.S. News and World Report for its "unusually strong commitment" to teach...

December, 12 2016 - Verified by Miami University
Riley McPhee was recognized for studying abroad
Miami University John E. Dolibois European Center
Added by Riley
Agile User/Customer Experience (UX/CX) Intern at scrum50

Conducted comparative research and identified usability key insights and existing research gaps for Xerox and Benjamin Moore
Condensed personas and journeys to demonstrate user behaviors and needs in preparation of Mondelez and Conair Amazon Brand Stores
Developed wireframes using Sketch for Scrum50.com internship portal and Gilead.com
Prepared user interview and workshop strategies for Benjamin Moore
Devised social media marketing strategy, created visual/interactive content such as digital ads, dark posts, and photos/videos for company recruitment efforts

June 2019 - August 2019
Sales Associate at Juniper Style

Maintained presentation of sales floor by implementing a creative visual merchandising strategy
Handled customer inquiries, merchandise engagement, and financial transactions

September 2017 - May 2018
Business Operations Summer Intern at News America Marketing

Created Free Standing Insert (FSI) Distribution and Direct Mail training guide to introduce shopper marketing and brand strategy concepts to new employees
Measured custom media promotion effectiveness by tracking returned Pedigree samples and sales traffic data

May 2017 - August 2017

Enrollment

Academic-Achievement 2 Deans-List Presidents-List

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