Xi Zhang
Specialties: Marketing Models, Quantitative Analysis, Statistics & Econometrics, Customer Relationship Management, Customer Lifetime Value Prediction
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Summer 2015 Graduation
Congratulations to the newest group of Georgia State Alumni! Over the summer, Georgia State conferred degrees to over 1,600 students.
September, 11 2015 - Verified by Georgia State University
Xi Xi Awarded GTA Teaching Excellence Award
Xi Zhang of Jiangmen was awarded the GTA Teaching Excellence Award at the 2015 Robinson College of Business Honors Day Celebration. The GTA Teaching Excellence Awards are awarded for outstanding t...
May, 18 2015 - Verified by Georgia State University
Data Scientist & Statistician at Center for Excellence in Brand & Customer Management
* Help regional and Fortune 500 companies solve complex statistical & business problems
* Extract valuable information from Big Data, including data cleaning, compiling and mining
* Develop statistical models to forecast consumer behavior, including prospect acquisition, retention, churn and default, cross/up sell, customer lifetime value, customer winback, etc.
* Interpret and communicate analysis findings to management and provide actionable recommendations
* Specialize in customer segmentation & predictive modeling with a combination of knowledge and experience from marketing, statistics and applied econometrics
August 2009 - Present
Ph.D. Candidate in Marketing at Georgia State University
* Academic background and knowledge in marketing theory and quantitative methodologies
* Hands-on experience in database management, customer segmentation and predictive modeling
* Invited presentation in academic conferences at Ann Arbor, Boston, Orlando and Atlanta
* Invited presentation at universities in the US, Canada and Hong Kong
* Taught undergraduate courses, such as marketing management, marketing research
* Winner of the Best Dissertation Proposal Competition in Direct/Interactive Marketing sponsored by Marketing Edge
August 2009 - Present
