John Veltri

Promoted to Assistant Brand Manager in July 2015. Led a cross-functional team to build and launch a new premium pet brand, forecasted to yield $10MM in the first 18 months. Executed 3 data-driven brand strategies, including persona development, competitive analysis, market research, and guiding creative teams and suppliers on product development for a brand portfolio. Created, produced, and distributed 3 shopper-tested ad campaigns for Pure Harmony, Paws and @ease. Led a cross-functional team to re-brand Paws and redesign 750 SKUs, a change forecasted to reverse declining category sales. Grew the @ease brand from 8 to over 100 items, sales up +171% to $3.6MM YOY, monthly sales +565% vs. pre-launch, and incr. Member penetration from 8 to 18. Guided brand strategy & design, analyzed competitors, copywriting, and creating 13 Sell Sheets to support the launch with selling points from IRI syndicated data, Nielsen and Mintel. Topco is a company that helps retailers develop best-in-class private brand programs. Services include Brand Management & Marketing, Product Development, Category Management, Sourcing, and Supply Chain Management.

• Organize Quarterly Meetups to help Chicago entrepreneurs network find co-founders. • Responsibilities include coordinating event logistics, presenting, facilitating discussion. http://www.meetup.com/CoFoundersLab-Matchup-Chicago/members/104256082/ https://www.cofounderslab.com/