Jennifer Swain
Communications professional in the beautiful Finger Lakes region with extensive experience working in the non-profit, arts, tourism, government, and higher education industries. Donor development, grant administration, multi-organizational project collaboration, and program management, in addition to all things communications.
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Jennifer Swain Graduates from Elmira College
Jennifer Swain was among the graduates celebrated at the 160th Elmira College Commencement on Saturday, June 2 at the Murray Athletic Center, Pine Valley. The exercises included the conferring of 2...
June, 05 2018 - Verified by Elmira College
Elmira College welcomed Jennifer Swain to Fall 2017 Term
Jennifer Swain majoring in General Management (), is among the new and returning students enrolled at Elmira College for Fall 2017. Congratulations and welcome to Jennifer and all Elmira College st...
September, 21 2017 - Verified by Elmira College
Director of Communications and Marketing at Elmira College
Manage and advance Elmira Colleges brand and strategic messaging through a dynamic, fully integrated, central communications and marketing program that includes: collaborative development of key messages and message platforms; marketing campaigns that target key constituencies; market research; tracking; and, metrics for online communications and social media channels, advertising, and events.
Analyze and interpret data and findings; work with colleagues to create communications and marketing programs to advance Elmira's reach, position, and reputation locally, nationally, and internationally.
Working in concert with the Offices of Advancement and Alumni Relations, develop messaging and communication tactics to support the College's fundraising campaigns and alumni relation initiatives.
Working in concert with the Offices of Admissions and Continuing Education and Graduate Studies, develop and deploy communications and advertising strategies and campaigns that support overall goals for recruitment and retention.
Assist in the development and implementation of comprehensive crisis communications strategies and take an active role in managing communications, messaging, systems, and staffing during times of crisis.
Coordinate with offices and departments to develop and implement high-quality integrated marketing programs, to identify opportunities for collaboration and integration, to ensure quality and consistency, and to avoid duplication of effort and resources.
Build strategic relationships with external stakeholders related to Elmira College priorities by representing the College on various community committees and at community meetings and functions.
Serve as primary media contact and as a member of the Colleges Administrative Assessment Committee, Emergency Planning Team, Enterprise Resource Planning Committee, Reunion Planning Team, and Website Assessment Committee.
November 2014 - Present
Director of Communications and Marketing at Elmira College
Manage and advance Elmira Colleges brand and strategic messaging through a dynamic, fully integrated, central communications and marketing program that includes: collaborative development of key messages and message platforms; marketing campaigns that target key constituencies; market research; tracking; and, metrics for online communications and social media channels, advertising, and events.
Analyze and interpret data and findings; work with colleagues to create communications and marketing programs to advance Elmira's reach, position, and reputation locally, nationally, and internationally.
Working in concert with the Offices of Advancement and Alumni Relations, develop messaging and communication tactics to support the College's fundraising campaigns and alumni relation initiatives.
Working in concert with the Offices of Admissions and Continuing Education and Graduate Studies, develop and deploy communications and advertising strategies and campaigns that support overall goals for recruitment and retention.
Assist in the development and implementation of comprehensive crisis communications strategies and take an active role in managing communications, messaging, systems, and staffing during times of crisis.
Coordinate with offices and departments to develop and implement high-quality integrated marketing programs, to identify opportunities for collaboration and integration, to ensure quality and consistency, and to avoid duplication of effort and resources.
Build strategic relationships with external stakeholders related to Elmira College priorities by representing the College on various community committees and at community meetings and functions.
Serve as primary media contact and as a member of the Colleges Administrative Assessment Committee, Emergency Planning Team, Enterprise Resource Planning Committee, Reunion Planning Team, and Website Assessment Committee.
November 2014 - Present
Director of Communications and Marketing at Elmira College
Manage and advance Elmira Colleges brand and strategic messaging through a dynamic, fully integrated, central communications and marketing program that includes: collaborative development of key messages and message platforms; marketing campaigns that target key constituencies; market research; tracking; and, metrics for online communications and social media channels, advertising, and events.
Analyze and interpret data and findings; work with colleagues to create communications and marketing programs to advance Elmira's reach, position, and reputation locally, nationally, and internationally.
Working in concert with the Offices of Advancement and Alumni Relations, develop messaging and communication tactics to support the College's fundraising campaigns and alumni relation initiatives.
Working in concert with the Offices of Admissions and Continuing Education and Graduate Studies, develop and deploy communications and advertising strategies and campaigns that support overall goals for recruitment and retention.
Assist in the development and implementation of comprehensive crisis communications strategies and take an active role in managing communications, messaging, systems, and staffing during times of crisis.
Coordinate with offices and departments to develop and implement high-quality integrated marketing programs, to identify opportunities for collaboration and integration, to ensure quality and consistency, and to avoid duplication of effort and resources.
Build strategic relationships with external stakeholders related to Elmira College priorities by representing the College on various community committees and at community meetings and functions.
Serve as primary media contact and as a member of the Colleges Administrative Assessment Committee, Emergency Planning Team, Enterprise Resource Planning Committee, Reunion Planning Team, and Website Assessment Committee.
November 2014 - Present
Director of Communications and Marketing at Elmira College
November 2014 - Present
Partner at Finger Lakes Wine Country Rentals, LLC
Year-round vacation rental along beautiful Seneca Lake. Handle rental inquiries, social media, advertising, and general public and media relations.
June 2012 - Present
Consultant / Freelancer at JL Swain Consulting
Responsibilities include project and grant administration, web site management and design, special event coordination, social media management and marketing/public relations strategies.
Selected Clients
- PA Route 6 Alliance, Galeton, PA
- PA Council on the Arts, Harrisburg, PA
- Endless Mountains Wine Trail, PA
- Friends of Mt. Pisgah State Park (pro bono)
- YMCA of Bradford County
February 2003 - Present