Kelcey Troxell
Majored in Mba (Master Of Business Administration
James Madison University, Class of 2014
From Staunton, VA
James Madison University, Class of 2014
From Staunton, VA
Marketing professional experienced in planning and leading the launch of numerous products/services, as well as developing and implementing marketing strategies for each. Strong marketing and communication skills, with a customer experience focus.
Specialties:
Marketing Strategy
Project Management
Brand Management
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Kelcey Troxell of Staunton wins Google Online Marketing Challenge award
Kelcey Troxell of Staunton, Virginia is a member of James Madison University's award-winning teams in the 2013 Google Online Marketing Challenge. The challenge requires participants to create onlin...
September, 06 2013 - Verified by James Madison University
Marketing Director at Virginia Military Institute
Brand manager - Develop marketing messaging and provide positioning recommendations based on qualitative and quantitative research. Strategic adviser for other department's internal and external marketing needs. Approve all requests for use of VMI marks and manage licensing for all VMI merchandise.
Social media manager - Develop social media strategy, create social media content, track metrics, engage with followers
Content strategist - Plan and manage the development of recruitment content for web, print, and social
Project lead - Currently leading a rebranding initiative for the Institute
Develop annual marketing plans to enhance recruitment
Manage the marketing budget
August 2017 - Present
Strategic Planner - Customer Experience at
November 2013 - Present
Product Planner at
August 2010 - November 2013
Customer Service Representative at NTELOS Wireless Inc.
May 2007 - August 2010