Lorraine Walker

I own a public relations firm that helps clients promote themselves, their products and their services. I develop media relations and social media campaigns that are strategically designed to garner positive attention, grow audiences and earn media coverage. A company that has enough money can buy enough advertisements to say whatever it wants about itself. But people often care more about what others say about you, and that's where I can help. As a former journalist for weekly and daily newspapers, I have incorporated my news gathering and reporting knowledge into my Lakeland, FL public relations agency to assist clients throughout the country. I have worked in journalism and/or public relations since 1993, and I have written copy for search engine optimization purposes since 2007. This includes articles, press releases and website content, as well as writing optimized title tags and descriptions for individual web pages that help get them found easily by search engines and people. Because of my journalism background, I enjoy working with companies that represent a variety of industries. I like learning new things, and companies often benefit from my fresh perspective. Knowing how to ask the right questions and research an industry so I can effectively spearhead their content production efforts has been of great benefit in working with metal fabrication companies that service the downstream oil and gas industry, dentists, orthodontists, family lawyers, security clearance lawyers, museums, educational excursion companies, retail stores and a variety of nonprofit organizations. Specialties: Public relations SEO writing Article writing Press release writing Media campaigns Social media campaigns Editing Facebook account management Twitter account management LinkedIn account management Instagram account management