Nancy McMullen

Digital Marketing Lead team of developers to operationalize strategies and advance multi-channel, multi-platform data-driven programs. Identify and tap into new digital channels to optimize ROI and fuel revenue growth. Engage with cross-functional resources to deliver a holistic and engaging customer/prospect experience. Serve as the Global Eloqua administrator and architect creating, building and managing assets for lead generation campaigns across all regions with a focus on deliverability optimization and A/B Testing. Management and compliance with global data privacy regulations including CAN-SPAM, CASL, EU Privacy Directive, and the Australia Spam Act of 2003. Partner with corporate communications team to ensure consistent on-going social media message delivery optimization. Communications & Customer Engagement Responsible for crafting consistent, compelling messages across traditional and new media channels. Collaborate with content writers and academics to produce press releases, direct email marketing, website content, thought leadership articles, and social engagement to support consistency and ongoing engagement. Orchestrate customer facing events and high-profile global corporate sponsorships. Deliver proven gains in ROI through post-event activities including customer satisfaction survey, analytics, and press release development. Operational Excellence Identify, evaluate and champion new marketing technology solutions through development of standardized assessment tools. Integrate and implement new solutions and lead roll-out strategies across the business. Drive enhancements to Marketing Operations Center of Expertise and infrastructure to advance capabilities and operational efficiencies through implementation of 5-year operational excellence roadmap.