The Merit Story

Every person's story can inspire someone else — to tackle a new challenge, embark on a different path, or pursue lofty dreams. At Merit, we make it easy for stories of success to reach and inspire others. Merit's network of stakeholders have a shared interest in student success, and Merit's technology allows those stakeholders to create, see, and share stories about individual students.

Top products Readers choice Nybdc sba Best places

The Merit Team

We're a small team with big aspirations. Our own stories are those of curiousity, courage, serendipity and hard work. We care deeply about the success of our customers and are intentional, every day, about making Merit meaningful to all who encounter it.

Keep Up to Date with Merit

Discover what's new with our business and who's taking notice. Read about the conferences and events we're attending ‐ our team is often on the road and we'd love to meet you.

News from Merit

Forbes logo

Merit featured in Forbes: Student recognition creates a powerful feedback loop

"When it comes to winning media attention, most of the 6,900 accredited colleges and universities in the U.S. must feel as if they’re operating in the hush-hush shadows of Area 51. Sports teams lan...

March 2016
Hastac logo

HASTAC director of credentials & badges research looks to Merit for the future

"Merit's difference is that their achievements are foregrounded by a trusted network that is already in place, essentially creating a reputation platform for stakeholders who have a vested interest...

September 2016
Inside higher ed

Colin Mathews, Merit founder, pens Inside Higher Ed opinion piece on flawed assumptions behind alternative credentialing

"The premise behind all of the badge and alternative credential projects is the same," writes Merit founder Colin Mathews in Inside Higher Ed. "That if only there were a new, unified way to quantif...

September 2016
Screen shot 2016 09 20 at 10.44.54 am

Merit client roster continues to grow; new college partners announced

Colleges and universities across the country are continuing their rapid adoption of Merit, which makes it easy for institutions to connect personal stories of student success and achievement to cri...

September 2016
Digiday logo 230px for subscribe email 01

Merit's co-founder Jason Fox quoted in Digiday article about Facebook publishing

Digiday's Max Willens reported on Facebook's changes to Domain Insights, and talked with Merit co-founder Jason Fox about how this could impact publishers. 

August 2016
Pasted image at 2016 06 08 11 41 am

Merit releases new features that make it easier for all university departments to own part of the marketing process

New platform enhancements enable university staff to submit stories of department and student successes, directly connect brand with key audiences As colleges and universities across America str...

June 2016
Screen shot 2016 05 19 at 1.48.21 pm

Merit improves how college SIDs market sports programs and student-athlete success

Merit, whose online platform “connects the dots” between high school, college, and career for millions of students and hundreds of institutions, today announced enhancements that will enable sports...

May 2016
Email banner southwestpathways large 01 1024x462

Colin Mathews to speak at Global Pathways Institute Southwest Conference

Merit founder and president Colin Mathews will be featured on a panel at the Global Pathways Institute's "Southwest Pathways Conference" in Scottsdale, Ariz. on May 4. The event promotes "promising...

May 2016
Screen shot 2016 04 14 at 12.39.57 am

Dillard University president Walter Kimbrough honored with 2016 Advocate for Higher Education award

Walter Kimbrough, president of Dillard University, was honored with the 2016 Advocate for Higher Education Award by the Counselors to Higher Education section of the Public Relations Society of Ame...

April 2016

Fayetteville State becomes first member of UNC system to launch Merit

Fayetteville State University, North Carolina's second-oldest public institution, became the first member of the UNC system to officially launch Merit on its campus. All UNCFSU students now have a ...

April 2016
Screen shot 2016 04 01 at 11.29.21 am

Albany Business Review features Merit's expansion to high schools

An educational software company in Albany hit a milestone last month. Merit, a company that sells marketing software to colleges and universities, released free Merit pages for all high schools ...

April 2016
Hs meritnetwork

Merit expands platform to provide free Merit pages for all high schools in U.S.

Merit, whose platform “connects the dots” between high school, college, and career for millions of students and hundreds of institutions, today announced the rollout of free Merit accounts for more...

March 2016
Golden gate bridge with ace 2016 logo4

Merit's Amy Mengel to present at ACE Annual Meeting

The American Council of Education's 98th annual meeting will feature a presentation from Merit's vice president of marketing, Amy Mengel. Mengel and Kelly Chezum, vice president for external relati...

February 2016
Screen shot 2016 01 28 at 10.59.04 pm

New institutional Merit pages for colleges and universities showcase success

Merit launched a major redesign to the Merit pages of hundreds of colleges and universities to better tell the story of what it means to be a student at each institution. Based on client feedback, ...

January 2016
472451 300 0

Merit a "Best Place to Work" for third year in a row

For the third consecutive year, Merit was selected by the Albany Business Review as one of the "Best Places to Work" in the Capital Region. The award is based on scores from employee attitude surve...

November 2015

Merit on the Road

Working at Merit

We’re proud of the work we do and want you to be proud to work with us. Working at Merit means that you’ll be treated as a peer and a grownup, someone able and trusted to use your talents and good judgement to help us thrive. You can check out our employee handbook if you’d like to see how we manage ourselves and our business, or you can get in touch if you want to be part of our team.

Marketing Campaign Director

Marketing Campaign Director

Merit’s technology aims to connect the dots from high school to college to career by making milestones along that path as visible to as many people as possible. Currently 250 colleges participate in documenting and communicating student success with our platform, and we’re in growth mode to increase the number of institutions participating in Merit.

As marketing campaign director, you’ll be responsible for driving top-of-funnel demand for Merit among top administrators at colleges and universities. You’ll be doing this by designing, executing and optimizing marketing campaigns that engage, nurture, and sustain interest among leads. You will influence lead scoring and movement through the marketing funnel by deploying marketing content and programs via web, email, social, PPC, and whatever other channels you can think of. You’ll also support client retention and expansion with marketing campaigns aimed at making current customers better users and stronger advocates for Merit.

This role is key to the growth of the company and you must have an immediate impact on demand and lead generation. We’re looking to bring in an experienced expert from the outside who has done this before and can execute on this role quickly -- you won’t be given a plan to follow; you’ll need to create it on your own.


  • Drive top-of-funnel demand for Merit’s technology among target market: college and university administrators
  • Develop comprehensive web/email marketing campaigns to nurture and engage leads and drive them through the funnel
  • Create content to support marketing campaigns. Work with colleagues from product, user experience, client success teams to develop and optimize content to achieve goals.
  • Work with client success team to create marketing campaigns to engage current customers and drive revenue retention
  • Measure, test, tune and refine the effectiveness of your efforts. Report out on your successes and make quick changes to programs to improve their results.


  • You’ve done this before. Bonus points if you’ve worked for a technology company in a role focused on demand generation or user acquisition -- particularly for complex enterprise/B2B SaaS products. You can demonstrate success in this area and expertise when it comes to demand gen marketing programs and processes.
  • You’re experienced creating multi-touch marketing campaigns via web and email, particularly with marketing automation platforms like Pardot, Marketo, HubSpot, Eloqua, or similar. Also familiarity with CRM systems like or similiar.
  • You love data and can interpret it to get insights about what’s working and what’s not. You have demonstrated experience with Google Analytics, conversion rates, and more. You’ve done A/B testing of campaigns before and understand how to use data to influence your campaigns.
  • You’re a content machine. When it comes to email marketing, you know how to crank out compelling content repeatedly, not just a monthly email newsletter. You’re an exceptional writer and can translate value propositions into compelling calls to action for multiple audiences. You are skilled at creating and presenting content in multiple channels: email, webinars, white papers. Bonus points if you’re well-versed in HTML and CSS to make your content look fabulous, too.
  • You have experience managing a small team of people and can point to examples of how you’ve developed your team and made them successful.

Working at Merit:

  • A culture of respect, kindness and responsibility
  • The ability to see your work have meaningful results
  • Competitive pay and terrific benefits: fully paid health and dental for your family, retirement matching, extremely flexible personal time and more
  • A beautiful, informal work environment in Albany’s warehouse district -- the kind of place your friends will envy.

Please send us a letter introducing yourself if you're interested in this job. The letter is important: we're going to look at it as a writing sample. You don't have to overthink it, but please do consider it as an important part of how we get to know you. A resume is useful, too. If it seems like there's a fit, we'll respond with more details and invite you in for an interview. You can send your letter to

Contact Us

We're here to help: Monday-Friday, 9AM-5PM EST
(and often times more)

students, high schools, and college clients

client success team for college clients

sales and partnership inquiries


opt out