Erin Vaughn

• Responsible for developing and administering marketing and department programs to support the growth and expansion of company products and services. • Develop Cognos reports based on information collected and present opportunities to increase efficiency while expanding reach. • Rely on experience and judgment to plan and accomplish goals. • Planning, development and administration of $500,000 value added program including cooperative advertising. o Daily contact with optical providers regarding approval/denial/redesign for cooperative advertising program. o Ability understand and enforce brand guidelines. • Administration of $5,000,000+ marketing budget for three Brands. • Administration of Liquid Planner task management software. • Inventory control for all marketing point of sale materials for three Brands. • Process brand authorized account executive frame allocations. • In house training/presentations to all new Account Executives on the cooperative advertising program and B2B portal. • Update and maintain internal/external B2B information portals for all Brands • Update and maintain Rep App for all Brands.