Jacob Jones

Majored in Marketing
Bryant University, Class of 2015
From Westford, MA

Results-driven marketer with an unending passion to succeed; Quick-learner and capable of delivering immediate value to any team or project; Extremely versatile and well-rounded; Analytical thinker with a creative mind. Skills: digital marketing, eBusiness, lead generation, web analytics, content creation, email marketing, mobile, web optimization, SEO, communication, project management, digital acquistion, GA premium.

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Education

Bryant University

Jacob in the News

Jacob Byung Jones graduates from Bryant University

Bryant University held its 152nd Commencement on Saturday, May 16. Among the graduates is the following area resident: Jacob Byung Jones, of Westford, Bachelor of Science in Business Administratio...

May, 18 2015 - Verified by Bryant University

Jacob Jones Named to Dean's List at Bryant University

The spring semester Dean's List at Bryant University includes the following area residents: Jacob Jones, a Senior in Marketing, from Westford Bryant University in Smithfield, R.I., is a leading...

June, 27 2014 - Verified by Bryant University

Jacob Jones Named to Dean's List at Bryant University

Jacob Jones, a Junior in Marketing from Westford was named to the fall semester Dean's List at Bryant University. Bryant University in Smithfield, R.I., is a leading private university offering ...

January, 15 2014 - Verified by Bryant University

Jacob Jones Named to Dean's List at Bryant University

Jacob Jones, a Junior in Marketing from Westford was named to the spring semester Dean's List at Bryant University. Bryant University in Smithfield, R.I., is a leading private university offerin...

June, 14 2013 - Verified by Bryant University

Jacob Jones Enters Bryant University

Jacob Jones, a Marketing student from Westford, has been admitted to Bryant University as a member of the Class of 2015. Since its founding nearly 150 years ago, Bryant University has developed...

October, 14 2011 - Verified by Bryant University

Activities

Interfraternity Council

Fall 2013 - Bryant University

Added by Jacob

Delta Kappa Epsilon Fraternity

Spring 2013 - Spring 2014 - Bryant University

Added by Jacob

Work Experience

eBusiness Projects Analyst at Metlife

- Manage online tracking for global eMarketing projects - Gather and analyze data to identify digital trends, growth opportunities, weaknesses, and customer insights - Conduct digital performance analyses for the Director of Analytics and report directly to senior leadership - Design new projects that are consumer-focused and capture increased leads - Work with ad agencies and vendors to ensure project requirements are being met

April 2015 - Present

Global eMarketing Intern at Metlife

- Managed the email launch cycle for MetLife Auto & Home - Increased email-attributed sales by 92% YoY in 2014. - Conceptualized, developed, and redesigned the remarketing email program for P&C products - Conducted a two-year performance analysis of MetLife.com and identified every gap in online tracking - Worked in conjunction with eBusiness managers to implement new test ideas and optimize current digital channels - Directly provided digital recommendations to senior leadership and identified digital growth opportunities for 2015.

May 2014 - Present

Social Media Marketing Intern at Propel Marketing

- Managed content and created content calenders for 31 small and medium-sized businesses' social media accounts - Researched new tools, apps, and over hundreds of articles each week in order to increase and strengthen client’s fan base. - Provided statistical analysis and written reports for client’s social media performance.

February 2014 - Present

Summer Associate at Marsh and McLennan Companies Inc. (MMC)

> Transferred current Call Center Knowledge Base content for 114 employee benefit plans to a new platform > Reviewed the content from the above benefit plans and made sure it was “call center” ready > Converted the “call center” ready content from word format to HTML using Microsoft Expressions

May 2013 - August 2013

Badges Awarded