Marketing Director at Virginia Military Institute
Brand manager - Develop marketing messaging and provide positioning recommendations based on qualitative and quantitative research. Strategic adviser for other department's internal and external marketing needs. Approve all requests for use of VMI marks and manage licensing for all VMI merchandise.
Social media manager - Develop social media strategy, create social media content, track metrics, engage with followers
Content strategist - Plan and manage the development of recruitment content for web, print, and social
Project lead - Currently leading a rebranding initiative for the Institute
Develop annual marketing plans to enhance recruitment
Manage the marketing budget
August 2017 - Present