• Support of Creating Exceptional Student Experiences positioning through a keen understanding of how to leverage marketing tactics at each touch point of the consumer journey
• Support implementation and tracking of Strategic Business Plan tactical marketing action plan
• Implement the contents of the Campus Marketing Promotions Kit
• Support the Better Tomorrow Plan initiatives through marketing, promotion and communication of campus research including customer satisfaction through bi-annual mandatory surveys
• Assist with the creation and implementation of all communication collateral, print, web, social media, etc.
• Monitor campus websites and social media outlets to ensure compliance and up-to-date information
• Assist with communication, promotion, implementation and tracking of all account level research to include bi-annual customer satisfaction surveys, focus groups, customer segmentation processes, food preference surveys, and custom account analysis in tandem with Senior Marketing Manager and Area Marketing Coordinator
January 2016 - Present
Abbey was awarded this badge for 6 achievements.
Click on the stories below to view them.