Alison Wolfe, Ph.D.

Students attending the Elmira College Tommy Hilfiger Fashion Business School (THFBS) will soon have the opportunity to get additional support from the family that inspired the program, Elmira natives Tommy Hilfiger and his siblings Andy Hilfiger and Be...

On Oct. 22, Rashaad Nurse '22, received some unexpected praise. During a press conference to introduce the Tommy Hilfiger Gallery that included College representatives, the EC Board of Trustees, local media, and members of the Hilfiger family, Nurse's ...

Elmira College representatives and Hilfiger family members were on hand Friday, Oct. 22 to introduce the Tommy Hilfiger Gallery, which honors the Hilfiger family's connection and pride in their hometown of Elmira, New York. Located in Hamilton Hall, th...

Elmira College announces an exciting new academic program, as part of its bachelor's degree in business administration, in partnership with Elmira natives and siblings, Andy, Betsy, and Tommy Hilfiger. Named after the American fashion icon, the Tommy H...

The Elmira College Division of Business and Economics Division will host a virtual panel session from noon to 1:00 p.m., on Tuesday, March 16, featuring a meeting and Q&A session with successful entrepreneurs. This session is the final presentation of ...

Elmira College and Syracuse University recently finalized several articulation agreements providing EC graduates a smooth path into one of seven Syracuse graduate programs in the Martin J. Whitman School of Management. Whitman graduate programs incl...

The Elmira College Entrepreneurial Community (EC2) Development Team recently hosted a Mobile Packing Party on campus in support of the Food Bank of the Southern Tier. The event, which was sponsored by Alison Wolfe, EC associate professor, board memb...

It is one thing to learn about things like sports, fashion, or entertainment marketing in the classroom. It is quite another to tour an NHL hockey arena with a major sports marketing agency, meet with fashion designer Andy Hilfiger in New York City, or...

Knowing how consumers behave is a potential goldmine for businesses: for example, knowing the dining preferences of customers can help the bottom line of a food service operation, and in retail, the shopping patterns of consumers influence logistics su...

What is the best way to learn and understand marketing research and strategy? According to Elmira College Associate Professor of Marketing and Corning Incorporated Foundation Chair in Business, Alison Wolfe, a big part of the answer is to get out of th...

When you think of a college education in marketing, most people picture it happening in a classroom. But here at Elmira College, it also involves meeting first-hand with people who work in this industry, and hearing about their real careers and day-to-...