Erin Carlo

Work closely with Operations Manager, manage all area related to marketing (events, promotions, public relations, social media, website); supervise staff reporting to marketing. Enhance WGSU's image, on campus and in surrounding communities, by creating positive station awareness and visibility Assist in recruiting, training, and monitoring the performance of staff members; in operating WGSU in compliance with policies, regulations and standards set by the FCC, WGSU, and the SUNY Geneseo Department of Communication

-Develop a marketing communications plan including strategy, goals, and tactics. -Develop media relations strategy, seeking high-level placements in print, broadcast, and online media. -Coordinate public relations activities. -Leverage existing media relationships and cultivate new contacts within business and industry media. -Manage media inquiries. -Create content for publication and distribution. -Monitor, analyze and communicate PR results on a quarterly basis. -Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis. -Build relationships with thought leaders to grow industry awareness. -Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

Develop a marketing communications plan including strategy, goals, and tactics. Develop media relations strategy, seeking high-level placements in print, broadcast, and online media. Coordinate public relations activities. Leverage existing media relationships and cultivate new contacts within business and industry media. Manage media inquiries. Create content for publication and distribution. Monitor, analyze and communicate PR results on a quarterly basis. Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis. Build relationships with thought leaders to grow industry awareness. Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

-Develop PR strategies, campaigns, and initiatives to improve public perception of the magazine. -Improve managing editor/reader relations. -Release electronic promotion literature about new releases and archived publications. -Respond to information queries from media and the general public. -Identify audience for each magazine release. -Develop and maintain organization's image and logos. -Maintain effective working relationships with SUNY Geneseo administration. -Develop, launch, and manage online-based or social media web pages.

Develop PR strategies, campaigns, and initiatives to improve the public perception of the magazine. Improve managing editor/reader relations. Release electronic promotion literature about new releases and archived publications. Respond to information queries from media and the general public. Identify audience for each magazine release. Develop and maintain organization's image and logos. Maintain effective working relationships with SUNY Geneseo administration. Develop, launch, and manage online-based or social media web pages.

-Provide Guests with information about show schedules, Character locations, and visitation times -Provide audience control, including handling challenging Guest situations -Ensure the safety of Character Performers and our Guests -Partner with Photopass photographers -Maintain show quality and Character integrity -Assist Character Performers with costuming -Arrange strollers -Maintain cleanliness and order in work location

To encourage prospective students to choose SUNY Geneseo as their college choice To provide quality customer service and hospitality to prospective students and their parents To enthusiastically represent SUNY Geneseo and contribute to the success of the admissions team

-To encourage prospective students to choose SUNY Geneseo as their college choice -To provide quality customer service and hospitality to prospective students and their parents -To enthusiastically represent SUNY Geneseo and contribute to the success of the admissions team

Serve as liaison between the Geneseo Alumni Association (GAA) and the Undergraduate Alumni Association (UAA) on campus. Maintain primary responsibility for the identification, recruitment, and training of UAA volunteers; coordinate club schedules, calendars, Websites, and communication with volunteers and members; designs develops, and coordinates annual UAA member recruitment efforts. Maintain primary responsibility for marketing and communication of any merchandising program. Maintain primary responsibility for the development, design, and maintenance of the Alumni Relations website, UAA social media, Alumni Programs database, access, and registration systems. Serve as liaison to University departments responsible for the dissemination of information to alumni relations.

-Serve as liaison between the Office of Alumni Relations and the Undergraduate Alumni Association (UAA) on campus.
-Maintain primary responsibility for the identification, recruitment, and training of UAA volunteers; coordinate club schedules, calendars, Websites, and communication with volunteers and members; designs, develops, and coordinates annual UAA member recruitment efforts.
-Maintain primary responsibility for marketing and communication of any merchandise program.
-Maintain primary responsibility for the development, design, and maintenance of the Alumni Relations website, UAA social media, Alumni Programs database, access, and registration systems.
-Serve as liaison to University departments responsible for the dissemination of information to alumni relations.

Greet and seat guests, present menus to guests. Take names on a waiting list. Run the floor plan board. Observe tables and keep track of clean, dirty and occupied tables. Takes guests' information and quote wait time to guests accurately when tables are not immediately available. Cleans organizes and stocks menus at host area. Answers phone and answers questions concerning the menu and restaurant, and make reservations. Interacts with guests as they enter and as they leave the restaurant to ensure positive dining experience. Fill to-go orders, if applicable. Sweeping of debris in foyer and front entrance area frequently. Train new employees. Engage in continuous training. Provide ongoing instruction.

-Greet and seat guests, present menus to guests.
-Take names on a waiting list.
-Run the floor plan board.
-Observe tables and keep track of clean, dirty and occupied tables.
-Takes guest information and quote wait time to guests accurately when tables are not immediately available.
-Cleans, organizes and stocks menus at host area.
-Answers phone and answers questions concerning the menu and restaurant, and make reservations.
-Interacts with guests as they enter and as they leave the restaurant to ensure positive dining experience.
-Fill to-go orders, if applicable.
-Sweeping of sand in foyer and front entrance area frequently.

-Visit SUNY Geneseo dining facilities and purchase specific assigned products. -Ask questions on fellow customers about a specific product or the staff working at the establishment. -Surrender a copy of the receipt of the purchased items to Campus Auxiliary Services. -Create reports to be given to Campus Auxiliary Services so improvements can be made.

-Taught children ages 3‐12 the art of Isshin Ryu karate, including students with special education needs. Responsible for the students’ education and safety. -Specialized in customer service in the pro‐shop, including sizing students for custom training accessories such as uniforms and equipment, and billing members for their purchases. -Responsible for ordering and merchandizing products. -Developed marketing campaigns using Microsoft Publisher and Adobe Photoshop to be seen by all members throughout the dojo and online through social media sites such as Facebook. -Launched a highly successful yoga program in the fall of 2012 by designing and creating marketing strategies online and offline.