Glen Jones

Senior Leadership for the new student orientation program.

*Assisted in the creation and implementation of a collegiate program that promoted the Lottery's beneficiary message. Coordinated on site activation and promotion between eight university atheltic departments and an experiential agency. *Lead and execute brand platform event strategy; supervising promotional activities at events, through corporate sponsorships, and web-based consumer loyalty programs. *Contribute to 20% increase in onsite ticket sales; conceiving, developing, and launching new onsite consumer participation activities to generate a stronger sense of brand awareness and engagement amongst consumers. *Judiciously manage sports sponsorship programs; coordinating all brand activation and events for eight minor league and four major league sports sponsors. *Grew corporate sponsorship program; actively soliciting additional sport league sponsorship involvement. Leverage extensive background in event and tour management to improve event branding platforms across all channels. *Execute statewide event branding strategy; overseeing all aspects of budget planning and management, transportation, logistics, booth setup and display, and staffing for 25+ statewide promotional events annually. *Propel branding platform to new level; instituting branding consistency requirements, standardizing booth displays and marketing collateral, modernizing the brand look at events by updating tends, signage, and three marketing vehicles. *Excel in cultivating relationships with corporate sponsors; providing a win-win approach and ensuring proper sponsor representation and signage at events. *Serve as a change agent; bringing a fresh perspective, insight, and innovation to a stagnant environment; reshaping internal culture to perceive and treat lottery as a valued brand. *Persuade upper management to invest in brand updating; securing permission and funding to upgrade signage, trucks,