Glen Jones
Energetic, innovative marketing and events representative with a solid track record of conceiving, developing, and
executing upon marketing and branding strategy; consistently exceeds all expectations. Experienced in both traditional and non-traditional methods; always identifying new ways to integrate upcoming trends, emerging technologies, and
best practice strategies to further drive revenue growth and market penetration.
CORE COMPETENCIES
Traditional/Non-Traditional Marketing
Video Editing/Production
Corporate Sponsorships
Print, Digital, Web Marketing Communications
Event/Tour Management
Project
Management
Advertising & Social Media
Field/Promotional Event Strategy/Experiential Marketing Programs
Grass Roots Campaigns
Media Relations & Publicity
Customer Loyalty Programs
Talent/Staff Management
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Glen Jones from Dawsonville, Georgia, Enrolls at Brenau University for Fall 2017 Semester
Glen Jones from Dawsonville, Georgia, is enrolled at Brenau University for the fall 2017 semester. Jones is a currently majoring in marketing.
September, 01 2017 - Brenau University
Delta Mu Delta Honors Society
Brenau University
Added by Glen
Towering Traditions Leader
Senior Leadership for the new student orientation program.
Belmont University
Added by Glen
Marketing and Promotions Representative at Georgia Lottery Corporation
*Assisted in the creation and implementation of a collegiate program that promoted the Lottery's beneficiary message. Coordinated on site activation and promotion between eight university atheltic departments and an experiential agency.
*Lead and execute brand platform event strategy; supervising promotional activities at events, through corporate
sponsorships, and web-based consumer loyalty programs.
*Contribute to 20% increase in onsite ticket sales; conceiving, developing, and launching new onsite
consumer participation activities to generate a stronger sense of brand awareness and engagement amongst
consumers.
*Judiciously manage sports sponsorship programs; coordinating all brand activation and events for eight
minor league and four major league sports sponsors.
*Grew corporate sponsorship program; actively soliciting additional sport league sponsorship involvement.
Leverage extensive background in event and tour management to improve event branding platforms across all
channels.
*Execute statewide event branding strategy; overseeing all aspects of budget planning and management,
transportation, logistics, booth setup and display, and staffing for 25+ statewide promotional events annually.
*Propel branding platform to new level; instituting branding consistency requirements, standardizing booth
displays and marketing collateral, modernizing the brand look at events by updating tends, signage, and three
marketing vehicles.
*Excel in cultivating relationships with corporate sponsors; providing a win-win approach and ensuring
proper sponsor representation and signage at events.
*Serve as a change agent; bringing a fresh perspective, insight, and innovation to a stagnant environment;
reshaping internal culture to perceive and treat lottery as a valued brand.
*Persuade upper management to invest in brand updating; securing permission and funding to upgrade
signage, trucks,
April 2007 - Present
