Hilary Yeganegi

Serve as the primary contact for marketing and promotions for Georgia Tech Baseball and Volleyball. Develop marketing plans and communication schedules to boost attendance and increase fan experience through in-game promotions, productions and giveaways. Heavily involved in multiple roles with the Georgia Tech baseball program. Recruit and manage a group of 16 girls (Diamond Girls) who distribute marketing materials and run in-game promotions. Contact and coordinate ticket purchases and facility tours with local youth teams and schools. Schedule and facilitate ceremonial first pitches, bat boys and birthday parties generating over $15,000 per season. Assist with game day operations for Football and Men's Basketball including pre-game activities in and in-game promotions, recognitions, etc. Took lead in facilitating the first year of 'Buzz Memories' - a new program made possible through the Experience App which allows season ticket holders and fans to create unique and exclusive memories during our Football and Basketball season. Coordinated and rebranded the Junior Jackets Kids Club, to increase participation and accessibility. Surpassed all-time combined participation in first week of re-launch. Rebrand included a new structure, logo, membership term, benefits and improved formal communication to members.