Kristen Holtan

I am a marketing student at UW-Whitewater with a passion for entrepreneurship that I discovered at a young age. From the early days of selling my used school supplies to classmates in the 2nd grade, to my current ventures, I've always known I wanted to be an entrepreneur. As a freshman in college, I successfully launched a high-growth startup. I've always loved the idea of customization, especially when it comes to my favorite sports. Thus, LED EZ was born. LED EZ brings customization to your life with LED lighting kits that fit your lifestyle, while adding an element of safety. Our kits can be used for snowboards, longboards, bikes, and more! We're developing an app that allows users to control their lights right from their smartphone, and create custom color-changing patterns and sequences.