Leisa Flynn, PhD
Department Head, Marketing & International Business at Valdosta State University
From New Orleans, LA
From New Orleans, LA
Dr. Leisa Flynn joined the Valdosta State University faculty in Fall 2019. She holds a Doctor of Philosophy in marketing, statistics minor, from the University of Alabama, a Master of Business Administration in finance from the University of New Orleans, and a Bachelor of Arts in English from Spring Hill College. She is a certified public accountant in Mississippi. She holds membership in the Association of Marketing Theory and Practice as a reviewer and track chair. She is also a reviewer for the Society for Marketing Advances. She previously taught at the University of Southern Mississippi, Florida State University, the American University, and Trinity University. Prior to entering the field of higher education, she worked at the Reinecke Research Associates.
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Professor and Chair of Marketing and International Business at Valdosta State University
July 2019 - Present
Chair, Professor in Marketing and Merchandising Department at The University of Southern Mississippi
July 2016 - July 2017
Professor Department of Marketing and Merchandising at The University of Southern Mississippi
During this time period, I earned the following awards and recognitions:
*2018 Nominee for Innovations in Online Teaching Award
* 2016 Louis K. Brandt Publication Award
* 2015 BAC Research Professor award
* 2012 University of Southern Mississippi Research Grant Award
July 2010 - July 2018
Chair, Professor in Marketing and Merchandising Department at The University of Southern Mississippi
July 2010 - July 2013
Professor of Marketing at Florida State University
During this time period, I earned the following awards and recognitions:
* 2008 RCPC and Professional Standards Award to create ethics cases
* 2006 Pro bono consultation to the Florida Academy of Family Physicians secured a grant for $40,000 to teach family physicians to use electronic health records
* 2004 Nominee for University Teaching Award
* 2004 Nominee for Named Professor Award
July 2002 - July 2009
Associate Professor and Chair of Marketing at Florida State University
July 1997 - July 2000
Associate Professor of Marketing at Florida State University
During this time period, I earned the following awards and recognitions:
* 1996 Leon County/State of Florida Transportation impact research study
* 1995 Florida State University Teaching Incentive Program Award
July 1995 - July 2002
Assistant Professor of Marketing at Florida State University
During this time period, I earned the following awards and recognitions:
* 1991 FSU College of Business Summer Research Grant
* 1992 FSU Florida Economic Development Center Summer Research Grant (1 of 2 across the college)
* 1993 Florida Department of Transportation, Development and Pretests of a Video for the Florida Department of Transportation, "On the Road Again?" a Florida DOT grant for more than $78,000
* 1993 American Marketing Association, Student Chapter, Professor of the Year
* 1994 Nominee for Pan-Hellenic Professor of the Year, Florida State University
July 1990 - July 1995
Visiting Assistant Professor of Marketing at The American University
During this time period, I earned the following awards and recognitions:
* 1990 Beta Gamma Sigma Outstanding Doctoral Student, University of Alabama
July 1989 - July 1990
Adjunct Faculty at Trinity University
During this time period, I earned the following awards and recognitions:
* 1988 American Marketing Association Doctoral Consortium Fellow
July 1988 - July 1989
Research Assistant, Center for Business and Economic Research at University of Alabama
July 1986 - July 1987
Associate at Reinecke Research Associates
July 1980 - July 1985
Managing Editor, The New Orleans Review at Loyola University New Orleans
July 1978 - July 1980
Drivers of VDR Usage SMA
Drivers of VDR Usage Leading Intent. 2016 Society for Marketing Advances (SMA) Conference, Atlanta, GA. Yaoyuneyong, G., Foster, J., Flynn, L. & Polite, W.
November 2016 -
Conferences
"The NBD/LSD Model: Its Use as a Control Group in Brand Choice Research,"
(1986) Proceedings, Atlantic Marketing Association, pp 447-454. William Motes, Gail Hudson and Leisa R. Flynn
Classwork
"Writing Skills and Their Role in Achieving Career Goals in Marketing and Other Disciplines, (1986) "
Proceedings, Atlantic Marketing Association, pp 299-307. William Motes, Leisa R. Flynn, and Gail Stautamoyer
Classwork
“Profiling the Frequent Clothing Shopper,”
(2013) ITAA International Conference, New Orleans, Louisiana, October 15-18. Ronald E. Goldsmith, Leisa R. Flynn and Elizabeth B. Goldsmith.
Conferences
“The Unique Frugal Consumer.”
(2012) Paper presented at the 2012 Orlando International Business & Economics Conference, Orlando, Florida, January 2 – 4, 2012 Ronald E. Goldsmith, Leisa R. Flynn, and Ronald A. Clark BEST PAPER IN TRACK. International.
Presentations
Case Studies for Ethics in Academic Research in the Social Sciences
Leisa R. Flynn and Ronald E. Goldsmith, Sage Publications 2012.
Publications
“How Self-Control and Materialism Influence Excessive Spending,”
Goldsmith, Ronald E., Leisa R. Flynn and Annette E. Jackson (2015). in Alexandra M. Columbus, ed., Advances in Psychology Research, Vol. 103, New York: Nova Science Publishers,
Publications
“The Dimensions of Materialism: A Comparative Analysis of Four Materialism Scales,”
Goldsmith, Ronald E., Leisa R. Flynn, and Ronald A. Clark. (2012). in Alexandra M. Columbus, ed., Advances in Psychology Research, Vol. 91, Nova Science Publishers, pp. .
Publications
“Interactive Retailing: More Choices, More Chances, More Growth in Edward Forrest and Richard Mizerski, eds., Interactive Marketing: The Future Present
Leisa Reinecke Flynn (1996) , American Marketing Association, Chicago Illinois, pp. 29-36.
Publications
Wage, Salary, and Benefits Survey for Northern Virginia
1990, The Mid-Atlantic Human Resources Association, Arlington, Virginia. Leisa Reinecke Flynn
Publications
Wage, Salary, and Benefits Survey for Northern Virginia
1989, The Virginia Employers Association, Arlington, Virginia. Leisa Reinecke Flynn
Publications
The U.S. Furniture Industry and Its Market
(1987) Alabama International Trade Center, The University of Alabama. E. Craig Stacy and Leisa Reinecke Flynn
Publications
Alabama Economic Outlook: The Twelve Planning Regions
(1986) Center for Business and Economic Research, The University of Alabama. Leisa Reinecke Flynn
Publications
Transparency in the Investment Industry: Public Perception of Brokers and Investment Advisers
2019 Financial Analysts Journal, Patrick Lach, Leisa Reinecke Flynn, Wayne G. Kelly. (Forthcoming).
Articles
Antecedents and consequences of self-congruity: replication and extension
(2019) Journal of Consumer Marketing, Eugene Cheng-Xi Aw, Leisa Reinecke Flynn, Han Xi Chong
Articles
Virtual dressing room media, buying intention and mediation
(2018) Journal of Research in Interactive Marketing, Gallayanee Starwind Yaoyuneyong, Wesley A. Pollitte, Jamye K. Foster, Leisa R. Flynn
Articles
Filling some Gaps in Market Mavenism Research
(2017) Journal of Consumer Behavior, 16 (2) 121–129. Flynn, L.R., and Goldsmith, R.E.
Articles
Materialism, Status Consumption, and Market Involved Consumers
(2016) Psychology and Marketing, 33 (9) 761-776. Flynn, L. R., Goldsmith, R. E. Pollitte, W.
Articles
The Big Five, Happiness, and Shopping
(2016), Journal of Retailing and Consumer Services, 31 (July) 52-61. Goldsmith, R. E., Flynn, L. R,
Articles
Consumer characteristics associated with compulsive buying
(2015, Spring). Journal of Multidisciplinary Research, 7(3), 21-38. Goldsmith, R. E., Flynn, L. R, Goldsmith E. B
Articles
“Brand Engagement and Consumer Innovativeness”
(2015) Journal of Applied Marketing Theory, 6(1), pp. 44-53. Ronald Earl Goldsmith, Leisa R. Flynn, Felipe Korzenny.
Articles
“Introducing the Super Consumer”
(2015) Journal of Consumer Behaviour, DOI: 10.1002/cb.1535, Leisa Reinecke Flynn and Ronald Earl Goldsmith.
Articles
“Etiology of Frugal Spending: A Partial replication and Extension”
(2015) Comprehensive Psychology, 4(4), DOI: 10.2466/09.20.CP.4.4 Ronald E. Goldsmith and Leisa R. Flynn.
Articles
"Factors Impacting the Efficacy of Augmented Reality Virtual Dressing Room Technology as a Tool for Online Visual Merchandising,”
(2014) Journal of Global Fashion Merchandising, 5(4), pp.283-296. Gallayanee Yaoyuneyong, Jamye Foster and Leisa R. Flynn
Articles
"The Etiology of the Frugal Consumer"
(2014) Journal of Retailing and Consumer Services, 21(2), pp 175-184. Ronald A. Goldsmith, Leisa R. Flynn and Ronald A. Clark
Articles
“An Examination of Regifting”
(2014) Journal of Consumer Behavior, 13(4), pp. 251-261, Esther Swilley, Kelly Cowart and Leisa R. Flynn
Articles
“A Cross-Cultural Study of Materialism and Brand Engagement”
(2013) Journal of Multi-Disciplinary Studies, 5(3) p 49-69) Leisa Reinecke Flynn, Ronald E. Goldsmith and Wan-Min Kim.
Articles
“Fashion Innovativeness and Materialism”
(2013) Journal of Global Fashion Marketing, Published online July 2013. In print 4(4) pp. 266-283 Ronald E. Goldsmith, Leisa Reinecke Flynn, Elizabeth B. Goldsmith and Wan-Min Kim.
Articles
“Motivators of Market Mavenism in the Retail Environment”
(2012) Journal of Retailing and Consumer Service, 19(4), pp. 390-397. Ronald E. Goldsmith, Leisa Reinecke Flynn and Ronald Clark
Articles
“Materialistic, Brand Engaged and Status Consuming Consumers and Clothing Behaviors”
(2012) Journal of Fashion and Marketing Management, 16 (1), pp 102-119. Ronald E. Goldsmith, Leisa Reinecke Flynn and Ronald Clark
Articles
“Brand Engagement in Self-Concept: A Psychometric and Demographic Analysis”
(2011) Journal of Multidisciplinary Research, 3 (2), pp 5-18. Leisa Reinecke Flynn, Ronald E. Goldsmith, and Felipe Korzenny
Articles
“Materialism and Brand Engagement as Shopping Motivations”
(2011) Journal of Retail and Consumer Services, 18 (4), 278-284. Ronald E. Goldsmith, Leisa R. Flynn and Ronald Clark
Articles
“Consumer Innovativeness as a Second Order Construct: A Cross-Cultural Study”
(2010) Journal of Global Fashion Marketing, pp 51-60. Ronald E. Goldsmith, Daekwan Kim, Leisa R. Flynn, Wan-Min Kim
Articles
“Status Consumption and Price Sensitivity”
(2010) Journal of Marketing Theory and Practice, 18 (4), pp 321-236. Ronald E. Goldsmith, Daekwan Kim, Leisa R. Flynn
Articles
“Consumer attitudes and loyalty toward private brands”
(2010) International Journal of Consumer Studies, 34 (3), pp 339-348. Ronald E. Goldsmith, Leisa R. Flynn, Elizabeth B. Goldsmith, E. Craig Stacey
Articles
“Effect of perceived sport event and sponsor image fit on consumers' cognition, affect, and behavioral intentions,”
(2006) Sport Marketing Quarterly 15 (2), pp. 80-90. GY Koo, Jerome Quartermain, Leisa Flynn
Articles
“Price Sensitivity and Innovativeness for Fashion among Korean Consumers.”
(2006) Journal of Social Psychology, 145 (5), pp 501-508. Ronald E. Goldsmith, Daekwan Kim, Leisa R. Flynn, and Wan-Min Kim
Articles
“Are Innovators Influenced by Endorser Expertise in an Advertisement when Evaluating a High Technology Product?”
(2005) Journal of Marketing Theory and Practice, 13 (3), pp 32-48. Dr. Barbara A. Lafferty, Dr. Ronald E. Goldsmith, Dr. Leisa R. Flynn.
Articles
“Managing Service Quality Using Data Envelopment Analysis”
(2005) Quality Management Journal, 12 (2), pp 7-24. Julia E. Blose, William B. Tankersley, and Leisa R. Flynn
Articles
"Bricks, Clicks, and Pix: Fashion Buyer's Use of Stores, Internet, and Catalogues Compared"
(2005), International Journal of Retailing and Distribution Management, 33 (4), pp 271-283. Ronald E. Goldsmith, Leisa R. Flynn
Articles
"Psychological and Behavioral Drivers of Online Clothing Purchase"
(2004) Journal of Fashion Marketing and Management, p 84-95. Ronald E. Goldsmith, Leisa R. Flynn.
Articles
"Three Year Outcomes of Exposure to a Science Curriculum"
(2004) Psychological Reports, p 668. Leisa Reinecke Flynn, Sande Milton, Felicidad Curva, Samuel Spiegel, and Patricia Dixon
Articles
"Innovative Consumers and Market Mavens"
(2003) Journal of Marketing Theory and Practice, 11(3), pp 54 - 65. Ronald E. Goldsmith, Leisa R. Flynn, Elizabeth B. Goldsmith
Articles
“Age and Gender Differences In Self-Image: A Cross-Cultural Study”
(2001) Journal of Social Behavior and Personality, 16 (1), pp 35-52. Ronald E. Goldsmith, Leisa Reinecke Flynn, and Wan-Min Kim
Articles
"Four Subtle Sins in Scale Development: Some Suggestions for Strengthening the Current Paradigm"
(2001) International Journal of Market Research, 43 (4), pp 409-423, Leisa Reinecke Flynn and Dawn Pearcy
Articles
"Gender Differences in Self-image Described by Malhotra's Self-Concept Scale"
(2000) Psychological Reports, 86, pp 1213-1217, Ron Goldsmith and Leisa R. Flynn
Articles
"A Cross-Cultural Validation of Three New Marketing Scales for Fashion Research: Involvement, Opinion Seeking, and Knowledge"
(2000) The Journal of Fashion Marketing and Management, 4 (2) pp 110-120. Leisa Reinecke Flynn, R. G. Goldsmith, and Wan-Min Kim
Articles
"Status Consumption in Consumer Behavior: Scale Development and Validation"
(1999) Journal of Marketing Theory and Practice, 7 (2), pp 41-52. J Eastman, R.G. Goldsmith, and Leisa Reinecke Flynn
Articles
"A Short Reliable Measure of Perceived Knowledge”
(1999) Journal of Business Research, 46 (1), pp 57-66. Leisa Reinecke Flynn and Ronald E. Goldsmith
Articles
“Theory and Measurement of Consumer Innovativeness: a Transnational Evaluation”
(1998) European Journal of Marketing, 32 (3/4), pp 340-353, Ronald E. Goldsmith Francois d’Hauteville, and Leisa Reinecke Flynn
Articles
“The Self-Concept of Fashion Leaders”
(1996) Clothing and Textiles Research Journal, 14 (4), pp 242-248, Ronald Goldsmith, Leisa Reinecke Flynn, and Mary Ann Moore
Articles
“Test Market City Evaluation: A Goal Programming Approach”
(1996) Journal of Product and Brand Management, 5 (3), pp 24-33. James J. Hoffman, Marc J. Schniederjans and Leisa Flynn
Articles
"Opinion Leaders and Opinion Seekers: Two New Measurement Scales"
(1996) Journal of the Academy of Marketing Science, 24 (2), pp 137-147, Leisa Reinecke Flynn, Ronald E. Goldsmith, and Jacqueline K. Eastman
Classwork
"Selected Demographic Characteristics and Subjective Age"
(1995) Journal of Social Psychology, 135 (4), pp 454-457, Kenneth Henderson, Ronald E. Goldsmith, and Leisa Reinecke Flynn
Articles
"An Exploratory Study of the Application of Neural Networks to Marketing: Predicting Rock Music Shopping Behavior"
(1995) Journal of Marketing Theory and Practice. 3 (2), pp 75-85. Leisa Reinecke Flynn, Jacqueline Eastman, and Stephen Newell
Articles
"The King and Summers Opinion Leadership Scale: Revision and Refinement"
(1994) Journal of Business Research, 31(September), pp 55-64. Leisa Reinecke Flynn, Ronald Goldsmith, and Jacqueline Eastman
Articles
"Opinion Leadership in Green Consumption: An Exploratory Study"
(1994) Journal of Social Behavior and Personality, 9(3), pp 543-553. Leisa Reinecke Flynn and Elizabeth Goldsmith
Articles
"An Empirical Study of Heavy Users of Travel Agents"
(1994) Journal of Travel Studies, 33 (Summer), pp 38-43. Ronald Goldsmith, Leisa Reinecke Flynn, and Marc Bonn
Articles
"Predicting Rock Music Consumption Behavior"
(1994) Popular Music and Society, 17(4), pp 13-28. Leisa Reinecke Flynn, Jacqueline Eastman, and Stephen Newell
Articles
"Opinion Leadership for Travel Services"
(1994) Advances in Business Studies, 4 (7-8), pp 17-29. Ronald Goldsmith and Leisa Reinecke Flynn
Articles
"Validation of the Goldsmith and Hofacker Innovativeness Scale"
(1993) Educational and Psychological Measurement, 53, 1105 -1116. Leisa Reinecke Flynn and Ronald Goldsmith
Articles
"Do Standard Scales Work in Older Samples?"
(1993) Marketing Letters, 4(2), pp 127-137. Leisa Reinecke Flynn
Articles
"A Causal Model of Consumer Involvement: Replication and Critique"
(1993) Journal of Social Behavior and Personality, 8(6), pp 129 -142. Leisa Reinecke Flynn and Ronald Goldsmith
Articles
"Identifying Innovators in Consumer Service Markets"
(1993) Service Industries Journal, 13(3), pp 97-109. Leisa Reinecke Flynn and Ronald Goldsmith
Articles
"Application of the Personal Involvement Inventory in Marketing"
(1993) Psychology and Marketing, 10(4), pp 357-366. Leisa Reinecke Flynn and Ronald Goldsmith
Articles
"Identifying Innovators in Consumer Product Markets"
(1992) European Journal of Marketing, 26(12), pp 42-55. Ronald Goldsmith and Leisa Reinecke Flynn
Articles
Generosity as an Individual Difference Variable: Preliminary Steps towards a New Measurement Scale
2018 Association of Marketing Theory and Practice Conference, Ponte Vedre Beach, FL. Leisa Reinecke Flynn, Jami Steen and Ronald E. Goldsmith
Conferences
Mavenism, Frugality, and Loyalty
(2016) Proceedings of the Association of Marketing Theory and Practice. Ronald E. Goldsmith and Leisa Reinecke Flynn
Articles
“Money worlds” and Well-Being: An Empirical Test of Tatzel’s Model of Consumption Patterns with Extension to other Consumer Behavior Variables
(2016) Proceedings of the Association of Marketing Theory and Practice, Leisa Reinecke Flynn, Ronald E. Goldsmith and Michael Brusco (Best in Track)
Conferences
“ ‘Hi, My Name is Pat and I am both an Extravert and a Market Maven,’ ”
An Update and Extension of Research on Market Mavenism and the Big Five Personality Scale,” (2015) Proceedings of the Association of Marketing Theory and Practice, Ronald E. Goldsmith and Leisa Reinecke Flynn
Classwork
“Introducing the Super Consumer”
(2014) Proceedings of the Association of Marketing Theory and Practice, Leisa Reinecke Flynn, Ronald E. Goldsmith
Classwork
“Materialism and Brand Engagement across Two Cultures”
(2012) Proceedings of the Society for Marketing Advances, Leisa Reinecke Flynn, Ronald E. Goldsmith, and Wan-Min Kim.
Classwork
“Self-Ambivalence and Materialism: How a New Scale Measuring an Old Psychological Characteristic Relates to an Important Consumer Characteristic. A Replication and Extension,”
(2012) Proceedings of the Association of Marketing Theory and Practice, Leisa Reinecke Flynn
Classwork
“The Dimensions of Materialism: A Comparative Analysis of Four Materialism Scales,”
(2011) Proceedings of the Association of Marketing Theory and Practice, Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald Clark.
Classwork
“Why do Shoppers Shop?”
(2010) Proceedings of the Association of Marketing Theory and Practice, Ronald Goldsmith, Leisa R. Flynn and Ron A. Clark
Classwork
“The Relationship between Consumer Acculturation and Brand Engagement among US Hispanics,”
(2010) Proceedings of the Association of Marketing Theory and Practice, Volume 19. B. Barker, Felipe Korzenny, and Leisa R. Flynn
Classwork
“Consumer Attitudes Toward Private Brands and National Brands,”
(2010) AMA Winter Educators, Ronald E. Goldsmith, Leisa R. Flynn, and E. Craig Stacey
Classwork
“Brand Engagement and Consumer Innovativeness,”
(2010) Proceedings of the Association of Marketing Theory and Practice, Ronald Goldsmith, Leisa R. Flynn and Felipe Korzenny.
Classwork
“Brand Attitudes and Brand Commitment,”
(2009) Academy of Marketing Science, Ronald Earl Goldsmith and Leisa R. Flynn
Classwork
“Neurotic Consumers,”
(2009) Proceedings of the Association of Marketing Theory and Practice, Volume 18. Leisa R. Flynn
Classwork
“Involvement, Innovativeness, Brand Parity, and Brand Loyalty,”
(2008) Proceedings of Association of Marketing Theory and Practice, Ronald E. Goldsmith and Leisa R. Flynn
Classwork
“An Examination of Regifting: A Look at the Behaviors Behind this Gift-Giving Phenomenon,”
(2008) Proceedings of the Academy of Marketing Science Esther Swilley, Kelly Cowart, and Leisa Flynn
Classwork
“Some Antecedents of Price Sensitivity,”
(2007), AMA Summer Educators' Conference Proceedings, Goldsmith, Ronald E., Daekwan Kim and Leisa R. Flynn
Classwork
“Resisting Change: Scale Validation with a New, Short Measure of the Big Five.”
(2007) Proceedings of the Association of Marketing Theory and Practice, Leisa Reinecke Flynn and Esther Swilley
Classwork
“Innovativeness and Price sensitivity of Korean Customers: A Second Order perspective.”
(2006) AIB 2006 Beijing Conference, Ronald E. Goldsmith, Daekwan Kim, Leisa Flynn, and Wan-Min Kim
Classwork
“National Brands versus Store Brands: Consumer Attitudes and Competitive Strategies.”
(2006) Proceedings of the Association of Marketing Theory and Practice, Ronald E. Goldsmith and Leisa Reinecke Flynn
Classwork
“Store Atmospherics and Online Atmospherics: An Exploratory Study into the Congruence of Marketing Efforts across Retailing Environments.”
(2005) Academy of Marketing Science Annual Conference, Tampa FL., Joseph, Sacha M. and Leisa R. Flynn
Classwork
“A Psychographic Evaluation of the Role-Relaxed Consumer Scale.”
Society for Marketing Advances, 2005 Proceedings, pp 208-211. Ronald E. Goldsmith and Leisa R. Flynn
Classwork
“A Psychometric Evaluation of the Role-Relaxed Consumer Scale,”
(2005) Society for Marketing Advances, Proceedings. pp 208-211. Ronald E. Goldsmith, Leisa R. Flynn
Classwork
“Psychological and Behavioral Drivers of Online Clothing Purchase,”
(2002) Society for Marketing Advances, Proceedings, pp 33-34. Leisa Reinecke Flynn and Ron Goldsmith
Classwork
“The Impact of Internet Knowledge on Online Buying Attitudes, Behavior, and Future Intentions: A Structural Modeling Approach,”
(2001) Society for Marketing Advances Proceedings, Leisa Reinecke Flynn and Ronald E. Goldsmith
Classwork
“Towards a Measure of Domain Specific Laggard Behavior,”
(2000) Society for Marketing Advances Proceedings 2000, pp 55-59. Derrick Deslandes and Leisa Reinecke Flynn
Classwork
"Innovators vs. Non-Innovators: Differences in Perceived Risk across three Modes of Apparel Shopping,"
(1999) SERVSIG Services Research Conference Proceedings, pp 1-2. Dawn H. Pearcy, Ronald E. Goldsmith, and Leisa R. Flynn
Classwork
"Further Validation of the Flynn, Goldsmith, and Eastman Opinion Leadership Scale,"
(1999) Society for Marketing Advances Proceedings, pp 160-162. Leisa Reinecke Flynn
Classwork
“Status Consumption and Self-Image: A Replication with Mexican Consumers,”
(1996) Association of Marketing Theory and Practice, Proceedings, pp 317-323. Jacqueline Kilsheimer Eastman, Leisa Reinecke Flynn, and Ronald E. Goldsmith
Classwork
“Status Consumption and Fashion Behavior: An Exploratory Study,”
(1996) Association of Marketing Theory and Practice, Proceedings, pp 309-316. Jacqueline Kilsheimer Eastman, Ronald E. Goldsmith, Steven Calvert, and Leisa Reinecke Flynn
Classwork
“The Domain Specific Innovativeness Scale: Theoretical and Practical Dimensions,”
(1995) Association of Marketing Theory and Practice, Proceedings, pp 177-182. Ronald Goldsmith and Leisa Reinecke Flynn
Classwork
"Shopping for Status: The Retail Managerial Implications,"
(1994) Association of Marketing Theory and Practice, Proceedings, pp 125-130. Jacqueline Kilsheimer Eastman, Leisa Reinecke Flynn, and Ronald E. Goldsmith
Classwork
"Models of Enduring Involvement and Opinion Leadership,"
(1993) Association of Marketing Theory and Practice, Proceedings, pp 378-386. Leisa Reinecke Flynn and Ronald E. Goldsmith.
Classwork
“Fashion Innovators, Early Majority, and Late Adopters: Implications for Fashion Retailers,”
(1997) Enriching Marketing Practice and Education: Proceedings of the Southern Marketing Association, pp 20-24, Leisa Reinecke Flynn
Classwork
“Further Validation of the Opinion Leadership and Opinion Seeking Scales,”
(1997) Enriching Marketing Practice and Education: Proceedings of the Southern Marketing Association, pp 227-230. Leisa Reinecke Flynn and Gerald Schoultz
Classwork
"Understanding Status Consumption: A Revised Conceptual Model,"
(1996) Marketing: Moving toward the 21st. Century, Proceedings of the Southern Marketing Association, pp 44-48. Jacqueline K. Eastman, Leisa Reinecke Flynn, and Ronald E. Goldsmith
Classwork
"Status Consumption and Self Image: An Exploratory Study,"
(1996) Marketing: Moving toward the 21st. Century, Proceedings of the Southern Marketing Association, pp 393-396. Ronald E. Goldsmith, Leisa Reinecke Flynn, and Jacqueline K. Eastman
Classwork
"Status Consumption: The Concept and its Measure,"
(1992) American Marketing Association Proceedings, pp 341-342. Jacqueline Kilsheimer, Ronald Goldsmith, and Leisa Reinecke Flynn
Classwork
"Status Consumption: A Conceptual Model of the Construct,"
(1992) Marketing: Perspectives for the 1990's, Proceedings of the Southern Marketing Association, pp 20 - 23. Jacqueline Kilsheimer, Ronald Goldsmith, and Leisa Reinecke Flynn
Classwork
"The Dimensionality of the King and Summers Opinion Leadership Scale,"
(1991) Marketing: Toward the Twenty-First Century, Proceedings of the Southern Marketing Association, pp 206-209. Ronald E. Goldsmith, Jacqueline Kilsheimer, and Leisa Reinecke Flynn
Classwork