Wayne Plumly, PhD
Dean, Harley Langdale Jr. College of Business Administration at Valdosta State University
From Valdosta, GA
From Valdosta, GA
Dr. L. Wayne Plumly Jr. joined the Valdosta State University faculty in January of 1980. He holds a Doctor of Philosophy in economics and a Master of Arts in economics from Georgia State University and a Bachelor of Arts in economics from the College of William and Mary. He sits on the Board of Directors and Supervisory Board of Southeastern Credit Union and Business Incubator Board of Directors for Valdosta-Lowndes Chamber of Commerce. He previously taught at Georgia State University.
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Dean, Langdale College of Business Administration at Valdosta State University
November 2010 - Present
Interim Dean, Langdale College of Business Administration at Valdosta State University
July 2008 - November 2010
Head of Marketing and Economics at Valdosta State University
During this time period, I earned the following awards and recognitions:
* 2008 SIFE (ENACTUS) Hall of Fame for notable contributions to the SIFE team and SIFE International
July 2006 - June 2008
Acting Head of Marketing and Economics at Valdosta State University
July 2005 - July 2006
Professor of Marketing and Economics at Valdosta State University
During this time period, I earned the following awards and recognitions:
* 2005 Jack Kahl Entrepreneurship Leadership Award for Outstanding Faculty Advisor of the Year, SIFE Directors
* 2004 Kenneth G. Elzinga Distinguished Teacher Award, the Southern Economic Association
* 2004 Excellence in Teaching Award (first annual recipient) presented by the VSU president, selected by faculty committee
* 2003 Leavey Award for Excellence In Private Enterprise Education presented by Freedoms Foundation at Valley Forge.
* 2001 Outstanding Teaching Award, Student Advisory Council, College of Business Administration
* 1998 Regents Teaching Excellence Award, the Board of Regents in the University System of Georgia; selected from nominees from 15 colleges and universities.
* 1998 Outstanding Teaching Award, Student Advisory Council, College of Business Administration
September 1995 - July 2005
Associate Professor of Marketing and Economics at Valdosta State University
During this time period, I earned the following awards and recognitions:
* 1995 Best MBA Professor Award, presented by the 1993-1995 MBA Class, College of Business Administration
* 1995 Pioneer Award for being the first to teach in the Post Secondary Options Program Using Distance Learning Technology
* 1994 Outstanding Teaching Award, Student Advisory Council, College of Business Administration
* 1994 Outstanding Educator of the Year, Georgia Association of Economics and Finance
* 1993 Outstanding Educator of the Year, Georgia Association of Economics and Finance
September 1988 - August 1995
Assistant Professor of Marketing/Economics at Valdosta State University
January 1980 - August 1988
Instructor of Economics and Teaching Assistant at Georgia State University
January 1976 - December 1980
Determinants of Students’ Relative Time Allocation Decisions
Co-authored with A. Cseh and C. Lipscomb. This study examines the relationship between various student characteristics and student's time use. In particular, we use ordered probit models to estimate relative time use (work time vs. studying; work time vs. time in extracurricular activities; studying vs. time in extracurricular activities) using data from undergraduate students at a Southern four-year college. Our findings confirm some of the widespread beliefs that a higher grade point average (GPA) is associated with relatively more time spent studying than working or in extracurricular activities, and that higher financial support from family is associated with relatively more time spent in extracurricular activities than both working and studying. On the other hand, our findings also show that the HOPE scholarship and student ability, measured by SAT or ACT scores, do not influence time allocation.
Articles
Assessing the Technical Efficiency of Public High Schools in the State of Georgia
Co-authored with Z. Denaux and C. Lipscomb in the Review of Business Research, Vol. 11, Fall, 2011, pp.46 – 57.
Articles
Developing Entrepreneurial Competencies: A Student Business
Co-authored with L. Marshall, J. Eastman, R. Iyer, K. Stanley, and J. Boatwright. Entrepreneurship training requires a non-traditional approach in which students must learn to embrace the challenges of operating in a business environment that favors creativity and risk-taking. Not only must students be exposed to a business education that emphasizes multi-disciplinary skills but they must participate in an "entrepreneurial experience ". This paper describes a student business organization's project that provides for an "entrepreneurial experience". The students applied course knowledge, exercised their analytical skills, learned to communicate effectively, utilized their negotiation skills, worked effectively in teams, compliedwith legal requirements, and utilized creative thought processes to solve business issues. The students experienced new business start-up issues such as writing marketing and business plans, obtaining a business loan, and applying for licenses and permits. The students experienced all aspects of business operations including writing a policy and procedures manual and human resource management manual. Through this "entrepreneurial experience " the students developed entrepreneurial competencies. The manuscript is of special interest to faculty that desire that their students have an actual "entrepreneurial experience ". The manuscript describes in detail the process of starting a student-run business and continued operations of the business.
Articles
Characteristics Allowing Exportation of County Imposed Taxes
Co-authored with R. Allen and Z. Denaux in the International Journal of Business and Economics Perspectives, Vol. 1, No. 1, Spring, 2006, pp. 31-40.
Articles
Bridging the Gap: A Business Start-Up Experience
Co-authored with R. Iyer, L. Marshall, and P. Fidal. In an attempt to provide real-life to an otherwise traditional management education curriculum, a student-team
experienced the process associated with a business start-up. The start-up activities provide students a bridge to reallife skills’ applications of knowledge developed during the business curriculum. More specifically, the start-up
activities provide the mechanism to further enhance analytical thinking, critical thinking, teamwork, communication, and technology skills. This paper describes a one-year, three-credit hour, cross-functional, educational project
that bridges the academic and real-world gap experienced by a student team at a southeastern University and suggests
methods for integration into individual courses. Students bridge the gap and thus enhance their skills set as they
pursue start-up activities of a for-profit enterprise. The students in this project envisioned a Coffee House that not
only had international products, but an international ambiance. The vision for The International Coffee House was
one that provided international coffees, candies, and atmosphere. The ultimate goal of the project is the application
of a skills set through the experience itself, as opposed to the actual operating of the business. The experience provides
students the opportunity to actively participate in a project that integrates their skills with the knowledge gained in
various courses.
Articles
An Attribute Approach to Buying “Green/Environmentally Safe” Products
Co-authored with R. Iyer and Z. Denaux in Business Research Yearbook, Summer, 2005.
Articles
Teaching as Learning: Undergraduate Students Design Simulation Activities on Free Enterprise for Elementary-Aged Children
Co-authored with G. Akins and D. Parks in Journal of Entrepreneurship Education, Volume 1, Number1, 1998.
Articles
The Ethical and Economic Implications of Smoking in Enclosed Public Facilities: A Resolution of Conflicting Rights
Co-authored with A. Ostapski and J. Love. Smokers and nonsmokers possess equal rights but those rights conflict with each other in the use of shared facilities. Medical research has established that smoking harms not only those who use the product but also those who are passively exposed to it. Laws and private regulation of smoking in shared facilities have resulted in the segregation of smokers from nonsmokers to an outright ban of tobacco use. Such controls have provided unsatisfactory results to both groups. An acceptable ethical solution, based on reduction of harm and compensation, can be derived by applying Moral Audit principles, supported by economic analysis, which does not unduly curtail the rights of both parties as to the use of tobacco products.
Articles
Effects of Nutrition Label Regulation on Consumer Choice: A Conceptual Approach
Co-authored with J. Love and A. Kaicker in the Journal of Food Products Marketing, Volume 2, Number 4, 1995. The U.S. government initiated food labeling reform in 1989, which culminated with the Nutrition Labeling and Education Act (NLEA) of 1990, emphasizing the provision of improved nutrition information on most food products. The goal of such labeling reform has been to provide consistent, readable, understandable and usable food labels that enable consumers to make more healthful food choices. This paper examines the theoretical impact of the new regulations on consumer food choice behavior. The paper first discusses the use and impact of food labels by/on consumers, and uses a choice model to describe the effects of these new labels on consumer food choice decisions. In particular, the research focuses on two important food attributes, and the presence of information of these attributes through the new nutrition labels, which may influence consumer purchase behavior.
Articles
Smoking Regulation in Shared Facilities: An Ethical and Economic Analysis of the Georgia Dome
Co-authored with A. Ostapski and J. Love in the Ethics and Critical Thinking Journal, Volume 34, March, 1955.
Articles
An Alternative Means of Student Assessment in Accounting Courses
Co-authored with H. Ray and J. McKinney in the Journal of Accounting and Computers, Volume IX, Summer, 1995.
Articles
Exporting County Imposed Taxes
Co-authored with J. Love in the Southern Business and Economic Journal, July 1994. 17 (4).
Articles
Comparison of Computerized and Traditional Testing on Business Students
Co-authored with H. Ray in the Journal of Education for Business, March 1990.
Articles
Computer Administered Testing in a Classroom setting: An Alternative
Co-authored with H. Ray in the Journal of Research on Computing Education, April, 1989. This study utilized an empirical model to assess the equivalence of computerized testing methods compared to the traditional pencil-and-paper mode of testing. The controversy surrounding computerized testing is noted and the literature to date is surveyed. Using a regression design, student performance on the two administered modes was compared controlling for ability and past microcomputer experience. Three item formats (multiple-choice, true-false, and matching) were analyzed. While the computer mode produced comparable overall results to the pencil-and-paper mode, the matching question format showed a significant difference. Discussion emphasizes the implications of this study as support for the use of computerized testing in the classroom setting.
Articles
The Locus of Control Attribute and the Job Search Process
Co-authored with J. Oliver, Jr. Numerous psychological differences among ethnic groups have been reported. These differences affect the economic performance of the groups and influence the efficiency of policy actions taken to alter the economic behavior. Only through the effective integration of both psychological knowledge and economic policy can the job search process be optimized for the externally oriented hard-core unemployed.
Articles
Motivating Job Search among Discouraged Workers
Co-authored with J. Oliver, Jr. Individuals who feel that events in their lives are controlled by fate, luck, chance, or other forces tend to become discouraged more easily than those who feel that events are a result of their own efforts, abilities, or attributes. That unemployed blacks tend to be more like the former than the latter implies that solving the problems of hardcore unemployment requires two different approaches. Discouraged workers of each type, who have ceased their search for jobs during periods of high unemployment (national, regional, local), must be counseled in different ways if they are to be motivated to search for employment.
Articles
“Does Competition Influence Airline On-Time Performance?”
Co-authored with N. Rupp anf D. Owens in the Competition Policy and Antitrust, Vol. 1, editor Darvin Lee, Elsevier, Summer 2005.
Publications
“Developing Entrepreneurial Competencies: A Student Organization Business”,
Proceedings of the Allied Academies International Conference, Reno, Nevada, October 2006. (Co-authored with five others).
Conferences
“Characteristics Allowing Exportation of County Imposed Taxes”
Proceedings of the International Academy of Business and Public Administration Discipline Conference in Orlando, Florida in January of 2006. (Co-authored with R. Allen and Z. Denaux).
Conferences
“Organizing The Assessment Effort: a Working Model”
American Society of Business and Behavioral Sciences, Volume 11, February, 1998, pgs. 69-77.
Conferences
The Reagan Tax Plan: Equity, Growth, and Simplicity or Vintage Politics
Blazer Business Briefs, Summer, 1985.
Articles
The Treasury Plan: An Analysis
Blazer Business Briefs, Winter, 1985.
Articles
A Lowndes County Consumer Price Index
Blazer Business Briefs, Valdosta State College, Winter, 1982.
Articles
Supply Side Economics: A Return to Classicism, Again
Blazer Business Briefs, Valdosta State College, Winter, 1981.
Articles
The Wall Street Journal Index for Macro Economics Educational Service Bureau
Dow Jones and Co., Inc, September, 1978. (Revised 1979 and 1980).
Articles
The New Interest Rate Futures Markets
Chicago Board of Trade, Annual Proceedings, December, 1976. (Co authored with Dr. Louis Ederington).
Articles
“Determinants of Student’s Relative Time Allocation Decisions”
Academy of Economics and Finance, Houston, TX, February 2010. (Co-authored with Dr. Cliff Lipscomb)
Presentations
Determinants of Technical Efficiency: Public Schools in the State of Georgia
Academy of Economics and Finance, Pensacola Beach, FL, 2009. (Co-authored with Drs. Zulal Denaux and Cliff Lipscomb)
Presentations
Pathway to Success: Assessing Risks and Finding Markets
Georgia Chamber of Commerce International Spring Summit, Valdosta, Georgia, April 2009.
Presentations
When a Home is more than a Home: Personal Finance Case Study
Fostering Indigenous Business and Entrepreneurship in the Americas (FIBEA) Conference in Albuquerque, NM, November, 2007. (Co-authored with Dr. Emmanuel Morales-Camargo, Daniel Housley, and Stephanie Spencer).
Presentations
Labor Choice Decisions by College Students: An Analysis of the Impact of Merit Aid Programs Revisited
Session 142K, Topics in Demographic Economics, Southern Economic Association 76th Annual Conference in Charleston, SC, November, 2006. (Co-authored with Drs. R. Allen and N. Rupp).
Presentations
Developing Entrepreneurial Competencies: A Student Organization Business
Allied Academies International Conference, Reno, Nevada, October 2006. (Co-authored with five others).
Presentations
Characteristics Allowing Exportation of County Imposed Taxes
International Academy of Business and Public Administration Discipline Conference, Orlando, Florida, January 2006, (Co-authored with R. Allen and Z. Denaux)
Presentations
Labor Choice Decisions by College Students: An Analysis of the Impact of Merit Aid Programs
Session 200P, Labor Supply, Southern Economic Association 75th Annual Conference in Washington, DC, November, 2005. (Co-authored with R. Allen, R. Iyer, J. Stone, and N. Rupp).
Presentations
An Attribute Approach to Buying Green/Environmentally Safe Products
(with R. Iyer and Z. Denaux) International Academy of Business Disciplines, Pittsburgh, PA, April 2005. Best Paper Award.
Presentations
Characteristics Allowing Exportation of County Imposed Taxes
Southern Economic Association Conference, November, 2004.
Presentations
Does Competition Influence Airline On-Time Performance
Southern Economic Association Conference, November, 2001.
Presentations
An Economic Analysis of Wetland Use
Southeastern Wilderness Conference, April, 1996.
Presentations
The Use of Cost/Benefit Analysis in Environmental Policy
Seventh North American Interdisciplinary Wilderness Conference, February, 1996.
Presentations
Instructional Strategies for Distance Learning Course Delivery
Georgia Association of Economics and Finance, April, 1995.
Presentations
Productivity in Manufacturing: The Form of the Production Function
Eastern Economic Convention, March, 1987.
Presentations
Incentive Effects of Social Security Disability Benefits on Labor Force Participation of Prime Age Males
Eastern Economic Convention, March, 1987.
Presentations
Sub SMSA Forecasting Models
Eastern Economic Convention, April, 1986.
Presentations
Racial Differences in the Locus of Control Attribute
Eastern Economic Convention, April, 1986.
Presentations