Atira Anderson

• Launch, manage and publish social media activities on Facebook, Instagram, Snapchat, Pinterest, & Twitter • Develop social media content calendar to support marketing & sales objectives • Track and monitor the effectiveness of social initiatives (i.e. reach, impressions, and profile views) • Attend events as needed to implement social media coverage (visiting high schools in order to increase brand awareness and obtain high school brand ambassadors) • Create graphic design advertisements to promote sales, events, and inventory using Adobe Photoshop & Illustrator • Create Snapchat filters to use during events • Brainstorm and implement contest in order to develop and increase customer retention • Execute content development for monthly newsletter to send to subscribers using Constant Contact • Write bi-weekly blog post relating to prom, pageant, and bridal trends • Maintain a deep understanding of the female consumer in our target market, including her shopping habits and cultural interests