Antoinette Walker

Developing and overseeing the team that is responsible for the setup, optimization and delivery of digital campaigns for Search Engine Marketing (SEM), Google Display Network (GDN), YouTube for desktop, mobile and video. Responsibilities include: Focused team on business objectives and tracked progress to ensure campaigns were launched on time, on budget, and with the desired results Campaign set up across all appropriate platforms, including data integration and reporting configuration Develops QA, KPI and SLA standards for the fulfillment team and providers and holds them accountable for performance and addresses issues as needed Directs paid search program success through bidding strategies and effective key word management on search engines and manages positioning to meet ROI targets within budgetary constraints Oversees the optimization of search campaigns in Google, Yahoo, Bing to ensure campaigns are using industry and platform specific best practices Collaborating with Account Services to providing campaign status, insights, and recommendations to the markets and advertisers Maintaining proficiency with our supporting technology Maintaining professional certifications pertinent to the services we provide Acting as the single point of contact for our markets’ digital sales and coordination teams Maintaining high touch relationships through frequent formal and informal communication Continuously educating sales teams on our offerings, best practices, differentiators, tools, and processes