Brooke Roberts

Used BrightEdge Content Performance Marketing platform to improve search engine optimization focusing on image tags, metadata descriptions, duplicate meta descriptions and other SEO recommendations through the platform. Helped improve business results such as traffic, conversions and overall engagement.

Administered content management on iovations website through the Expression Engine CMS, updating product, company, events, resources and other key sections of the website.

Assisted marketing operations and lead management in a data quality project using Salesforce that included assigning leads based on territory maps, using active assignment rules, populating fields to ensure certain rules activate, and ran reports for the Director of Marketing for executive presentations.

Learned the Camtasia video editing tool and edited iovations fraud prevention and authentication webinars to prepare them for posting to the website for further lead generation.

Developed social media ads including content, design and tracking URLs for our calls-to-action for Twitter, LinkedIn and Facebook. Also populated iovations employee social sharing program, Dynamic Signal, to help drive campaign engagement.

Aided campaign managers and client marketing with event logistics for trade shows, conferences and user groups. Prepared, scheduled and delivered pre-show emails through Pardot, the Salesforce Marketing Automation platform.

Managed monthly budget and expense reconciliation for the entire marketing team. Populated marketing receipts in Concurs travel and expense management SaaS solution and submitted final monthly reports.