Bryenna Raleigh

Student at Iowa State University majoring in Advertising, minoring in Apparel Merchandising

Junior at Iowa State University obtaining a Bachelor of Arts (B.A.) in Advertising with a Minor in Fashion Merchandising. I have a strong desire to blend my art and design talents with my background in creative direction to work in media. Throughout my time at Iowa State University I have been able to gain effective writing, video production and publication skills as I continue to be a part of various media projects on campus.

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Education

Iowa State University
Johnston High School

Bryenna in the News

Bryenna Raleigh earns Fall 2019 Dean's List honors at Iowa State University

Bryenna Raleigh was named to the Fall 2019 Dean's List in the College of Liberal Arts and Sciences at Iowa State University. The Dean's List honors students who were enrolled in at least 12 credit ...

February, 12 2020 - Verified by Iowa State University

Bryenna Raleigh earns Spring 2019 Dean's List honors at Iowa State University

Bryenna Raleigh was named to the Spring 2019 Dean's List in the College of Liberal Arts and Sciences at Iowa State University. The Dean's List honors students wh...

June, 17 2019 - Verified by Iowa State University

Bryenna Raleigh earns Fall 2018 Dean's List honors at Iowa State University

Bryenna Raleigh was named to the Fall 2018 Dean's List in the College of Liberal Arts and Sciences at Iowa State University. The Dean's List honors students who ...

February, 12 2019 - Verified by Iowa State University

Iowa State University College of Human Sciences announces 2018-19 scholarships awarded to undergraduate students

Bryenna Raleigh of West Des Moines, Iowa (50266), who is studying apparel, merchandising, and design, was offered the Benjamin Mericle Family Scholarship from the College of Human Sciences; Elizabe...

August, 06 2018 - Verified by Iowa State University

Bryenna Raleigh named to Iowa State University College of Human Sciences Spring 2018 Dean's List

The Iowa State University College of Human Sciences Dean's List honors students who have earned a grade point average of 3.5 or higher. Students who made the list in the spring of 2018 include: Br...

June, 13 2018 - Verified by Iowa State University

Bryenna Raleigh named to Iowa State University College of Human Sciences Fall 2017 Dean's List

The Iowa State University College of Human Sciences Dean's List honors students who have earned a grade point average of 3.5 or higher. Students who made the list in the fall of 2017 include: Brye...

February, 15 2018 - Verified by Iowa State University

Bryenna Raleigh awarded 2017-18 College of Human Sciences scholarship

Bryenna Raleigh of West Des Moines, IA (50266), has received the Edalene Stohr Brown Scholarship from the Iowa State University College of Human Sciences for the 2017-18 academic year. Raleigh is s...

October, 09 2017 - Verified by Iowa State University

Iowa State University College of Human Sciences announces Spring 2017 Dean's List

The Iowa State University College of Human Sciences Dean's List honors students who have earned a grade point average of 3.5 or higher. Students who made the list in the spring of 2017 include: Br...

June, 22 2017 - Verified by Iowa State University

Iowa State University College of Human Sciences announces Fall 2016 Dean's List

The Iowa State University College of Human Sciences Dean's List honors students who have earned a grade point average of 3.5 or higher. Students who made the list in the fall of 2016 include: Brye...

January, 31 2017 - Verified by Iowa State University

Activities

Cardinal Eats

Cardinal Eats is a food publication at Iowa State with the purpose of building a community of food lovers at Iowa State and the Ames community. Cardinal Eats has three main goals: (1) share our love for food through a print publication and online posts (2) give ISU students real life experience in journalism, online media, photography, marketing and events (3) gather together to enjoy food at events hosted by Cardinal Eats. These goals are achieved through three teams that include editorial, photography and marketing. From the most delicious places to eat in Ames to homemade meal prep, this publication covers the entire dining experience. Cardinal Eats maps out a guide for students and visitors of Ames to get their food fix.

Fall 2018 - Iowa State University

Added by Bryenna

Cultural Ambassador Program

This is a peer-mentorship, semester-long program, open to all international and U.S. students and scholars. International and U.S. students are paired together based on their interests and preferences and both parties become Cultural Ambassadors through this process. There are many benefits for both international and domestic student participants by joining Cultural Ambassadors. The U.S. Cultural Ambassador helps international students in many ways. They will be there to have conversations in English with international students, answer questions about the U.S. culture, their academic experience, and school rules and regulations. The International Cultural Ambassador shares their culture and traditions and helps the U.S. students expand their worldview.

Spring 2017 - Iowa State University

Added by Bryenna

Trend Magazine (Trend)

I worked on the Runway Committee portion of Trend Magazine. As a team of apparel design students we developed the concept for our fashion photo shoot focusing on haute couture designers and incorporating art into fashion. We also worked closely with the director to incorporate student designs into the photo shoot.

Fall 2016 - Spring 2017 - Iowa State University

Added by Bryenna

The Salt Company Student Fellowship (TSC)

As a part of The Salt Company we encourage one another to deepen and explore our faith, and join with others to do so. We also work in the community doing volunteer work, such as working to donate goods to Ames Food Pantry.

Fall 2016 - Iowa State University

Added by Bryenna

Iowa State Fashion Show

The Fashion Show is a student-run event. It is one of the largest student-run fashion shows in the nation with near sell-out attendance of 2,500 annually. The show features more than 150 student-designed garments on the runway and in the mounted exhibitions. During my time I assisted with overall production, model choreography, hair and makeup and stage design.

Iowa State University

Added by Bryenna

Work Experience

E-Commerce Intern at Tommy Hilfiger

Assisted with writing engaging, sales-driven product copy for Tommy Hilfiger apparel and accessories.
Organized marketing material for press releases and website updates.
Created lists, gathered reports and entered copy into the content management system.
Activated product and QA for accuracy.

June 2019 - August 2019

Public Relations Intern at Sedona Lace Cosmetics

Monitored local and national media coverage for the brand and relevant industry news.
Assisted with PR initiatives, media kits and tracking and sending product samples to influencers nationwide.
Drafted and manage print, online and social media communications designed to promote company brand, image and values.
Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns.

January 2019 - Present

Content Marketing Intern at Rose of Des Moines

Created and edited content and copy of marketing, websites, newsletters and publications to increase consumer awareness and resident growth.
Increased consumer residence by 27% by evaluating Target Markets, BCG growth matrix, SWOT analysis, and Strategic Business Units.
Facilitated and planned bi-weekly community involvement events for consumers.
Handled administrative tasks for team: scheduling meetings, organizing project materials.
Built strong client relationships and provided high value-adding services resulting in 15% market share increase.

May 2018 - August 2018

Creative Director at DCT Photography

Oversaw social media channels and increased followers by 75% by providing customer insight, initiating contests and interacting with prospective customers.
Produced and developed all creative content using digital, print and film installations partnering with various makeup artists and local businesses in Des Moines.
Analyzed competitors relationships with consumers via social media and clientele to evaluate the effectiveness of marketing strategies.
Reviewed financial accounts of all business activities to create campaigns for upcoming season.
Completed outstanding customer service, receiving 97% in customer feedback surveys.

July 2015 - August 2016

Curriculum Vitae

Resume

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