Caitlyn Smith

Developed a website audit of the ASW website
- Collaborated, added, and tracked recommendations with stakeholders
- Produced and performed webpage and content suggestions to improve user experience
- Optimized the mobile version of the website
- Optimized all call-to-actions

Developed an SEO audit of the ASW website
- Made the appropriate corrections after audit completion, implemented SEO strategies and best practices
- Optimized webpage SEO by adding alt tags to all images, detailed meta descriptions for each webpage, and a 404 page with keywords
- Updated broken images and links and added backlinks
- Connected the website to Google Search Console and Google Business Profile Manager
- Copyedited and updated blog posts to include images with alt tags, descriptions, and captions

Improved analytics within seven days of audit
- Improved site sessions by 58%
- Improved post views by 433%
- Improved unique visitors by 48%
- Improved clicks to contact by 433%

- Photographed an average of 15-30 weddings on an annual basis. Coordinated and directed
weddings and lifestyle content, in addition to the primary objective of photography. Managed a high-pressure business, clientele, and timelines.
- Culled photo sessions to a minimum of 60 percent of the original collection. Utilized Adobe Lightroom, Photoshop, and Bridge in the photography workflow.
- Created, published, and managed content for the company website, blog, and social media. Utilized SEO best practices for showcasing business content to search engines

- Developed a high volume of responsive landing pages and emails per month (50+) for B2B marketing white papers, webinars, reports, et al., using HTML, CSS, JavaScript, and PHP. Developed matching emails. Improved email opens by over 50 percent. Improved client satisfaction by over 25 percent.
- Developed proofs of concept from client mock-ups and templates. Designed and developed original proofs of concept. Matched brand guidelines for each proof of concept.
- Tested responsiveness of landing pages within Adobe Dreamweaver and Responsively. Tested email builds and performance through Litmus. Audited and measured the quality of all sites with Google Lighthouse.
- Maintained the company's WordPress website and blog. Added and updated content and plugins. Utilized WordPress Gutenberg block editor.
- Built and maintained the company's LinkedIn group digest/newsletter on Webflow. Added and updated content weekly.
- Created, authored, edited, and managed blog content. Filmed and created the homepage hero video. Photographed employee headshots and other photo content on the website.
- Wrote copy for landing pages and emails via white papers, reports, and webinars. Copyedited submitted written copy.