Elizabeth Holloway
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Elizabeth Holloway of Las Vegas, Nevada, was recently initiated into The Honor Society of Phi Kappa Phi, the nation's oldest and most selective all-discipline collegiate honor society. Holloway wa...
February, 04 2019 - Verified by The Honor Society of Phi Kappa PhiDeveloped behaviorally-driven DTC integrated online and offline campaigns using user persona investigation, data analysis, and patient targeting/segmentation.
Investigated acquisition, conversion, retention tactics to improve customer engagement with direct-to-consumer materials.
Developed story boards, interactive multi-media, print and web design, illustration, typography, branding.
Client list: Merck & Co., Inc., Novartis Pharmaceuticals, Pfizer, Inc., GlaxoSmithKline.
Managed in-house creative team through production life-cycle of 500+ releases a year from parent label and subsidiaries: Rough Trade, Trogan Records, Castle, Attack Records, Noise, Metal Is
Responsible for direction and production of artist packaging, photography direction, and offline and online collateral.
Worked with product managers in global offices to create original artwork for on-roster artists: Mary J Blige, Morrissey, Wu-Tang Clan, Janes Addiction, Kelly Osbourne, Gene Simmons
Coordinated production releases with global offices in Germany, London, Japan.
