Follow Eliana’s Progress
Oakton, VA resident, Eliana Huffman, has enrolled at James Madison University for the fall 2014 semester. Huffman has yet to declare a major. James Madison University is a comprehensive university...Fall 2014
Activities & Affiliations
Operation BeautifulFall 2014 - Spring 2015Added by Eliana
Gamma Sigma SigmaSpring 2015 - Fall 2015Added by Eliana
JMU Career and Academic Planning
Publicity Student AssistantAugust 2017 - November 2017
-Produce and edit graphic design using the Adobe Creative Suite to establish Career and Academic Planning's brand identity, as well as to increase student body usage and awareness of the department's services.
-Orchestrate cross-platform marketing campaigns.
Caboose Brewing Company
Marketing InternMay 2017 - August 2017
-Coordinated traditional and social media presence as well as community involvement. Gross profit increased 10% compared to the previous period.
-Strategized and produced overarching communications strategy book, and produced and managed social media content to yield a 28% increase in Instagram engagement, 10% increase in Facebook engagement and 154% increase in Facebook page to call or website visit conversions, and a 45% increase in profile visits on Twitter.
-Photographed and recorded video of food, beer and restaurant atmosphere to attract new customers as well as establish the Caboose brand as elevated and above-the-cut.
-Created graphics for both internal and marketing communications use.
-Organized community outreach and planned events, including Dog Days of Summer, a charity event on behalf of a local animal rescue. Dog Days of Summer outperformed other Wednesdays in the period by 38%.
-Interacted with traditional media, with Caboose receiving six media mentions/features during internship period.
Cultivating New Frontiers in Agriculture
Communications InternJune 2016 - August 2016
-Collaborated with a team of three to manage the traditional media and social media presence for CNFA, an international development non-profit with over 400 employees worldwide.
-Designed graphic and developed text content for social media to boost overall Facebook engagement rates by 1129.5%, page views by 149.6%, and page likes by 47% (at a 509.6% growth rate compared to the previous period).
-Supplied content to and edited CNFA's overarching communications strategy document for 2016-2017.
-Designed paid, cross-platform social media campaigns, placing emphasis on two-way communications.
-Created graphic content for internal communications as well as for the New Business and Programs teams.
-Instigated recruitment efforts at various stages of the process, such as by fielding volunteers, arranging international travel, interviewing potential candidates, and screening resumes.
HealthWorks for Northern Virginia
Social Media Marketing InternJune 2015 - August 2015
-Managed social media content for Facebook, Instagram, Twitter, and LinkedIn pages, representing HealthWorks for Northern Virginia.
-Increased average monthly Twitter impressions by 267%, increased page visits by 161%, and increased mentions by 700%, using no paid posts. Increased Facebook daily post reach by 96% as well as increased likes by 25% over the time period I interned.
-Created and implemented a social media strategy plan for the summer 2015 season, with the goals of branding the organization and increasing community outreach.
-Designed graphics and took photographs.
-Informed patients and community of upcoming events, such as Free School Physicals Day, as well as communicated health advice and recent scientific findings related to health/healthcare.
School of Communications Studies
Undergraduate Student ResearcherAugust 2015 - Present
-Presented research on the Women's March analyzed through the lens of bounded emotionality and critical race theories at National Women's Studies Association conference in November 2017.
-Collaborate with group of six students led by faculty advisor Dr. Jennifer PeeksMease to study the association between gender and promotion in the workplace.
-Use qualitative research methods to assess the way undergraduate students build professional networks, and how their gender affects the way they do so.