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Ella Ward

Majoring in Marketing, Minoring in Hospitality And Tourism Management
College of Charleston, Class of 2026
From Scituate, MA
I am a senior pursuing a Bachelors degree in Marketing with a minor in Hospitality and Tourism at the College of Charleston. Throughout my time at CofC, I have remained committed to academic excellence, campus leadership, and continuous personal and professional growth. Ive had the privilege of contributing to several organizations, including Phi Chi Theta Business Fraternity, Women in Business, and the American Marketing Association, and I currently serve as the Director of Public Relations for Alpha Delta Pi and Vice President of Rho Lambda. My marketing background spans hospitality, real estate, and digital media through hands-on internships with Eat Verde, The Indigo Road Hospitality Group, and the Jamison Trowbridge Real Estate Group. This past summer, I strengthened my skills while studying abroad in Florence, Italy, where I immersed myself in European culture and travel, deepened my understanding of cultural influence, and gained broader insight into international markets and the global business landscape. As I prepare for graduation, Im continuing to build a strong portfolio of marketing, digital media, and analytics work, while actively exploring opportunities in Charleston, Boston, and beyond.
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Ella Ward Named to The College of Charleston President's List

Ella Ward, of Scituate, was named to the College of Charleston Fall 2024 President's List. Ward is majoring in Marketing . To qualify for the President's List (Highly Distinguished), students must...

February, 04 2025 - Verified by College of Charleston
Ella Ward Named to the College of Charleston Dean's List

Ella Ward of Scituate, MA, was named to the College of Charleston Spring 2024 Dean's List. Ward is majoring in Marketing. To qualify for the President's List (Highly Distinguished), students must ...

June, 17 2024 - Verified by College of Charleston
Ella Ward named to the College of Charleston Dean's List

Ella Ward of Scituate, MA, was named to the College of Charleston Spring 2023 Dean's List. Ward is majoring in Marketing . To qualify for President's List (Highly Distinguished), students must ear...

July, 11 2023 - Verified by College of Charleston
Ella Ward was recognized for studying abroad
Completed a study abroad program in Florence, Italy, where I lived and learned in a new cultural environment. Throughout my time in Europe, I explored major cities, engaged with local traditions, and experienced a wide range of cultures firsthandbroadening my worldview and strengthening my ability to navigate international settings with confidence and curiosity.
Spring 2025 - Added by Ella
Ella Ward was recognized for earning a spot on the President's list
Awarded by the College of Charleston for exceptional academic excellence, honoring students who achieve a 4.0 semester GPA.
Fall 2024 - Added by Ella
Ella Ward was recognized for earning a spot on the Dean's List
Recognized by the College of Charleston for high academic achievement, awarded to students earning a semester GPA of 3.63.99.
Summer 2023 - Spring 2024 - Added by Ella
Ella Ward was recognized for earning a scholarship
Awarded a four-year merit-based scholarship from the College of Charleston, granted to students who demonstrate exceptional academic performance, leadership, and commitment to excellence throughout high school.
Fall 2022 - Spring 2026 - Added by Ella
Fashion Club
The Fashion & Beauty Career Circle is a professional development group designed to connect students interested in fashion, beauty, and lifestyle industries with career resources and industry exposure. As an active member, I participate in networking sessions, workshops, and speaker events featuring professionals across brand marketing, merchandising, PR, and product development. Through these experiences, Ive built meaningful connections, gained insight into industry career paths, and strengthened my understanding of trends shaping the fashion and beauty sectors. My involvement has expanded my professional network and supported my long-term goals in marketing and brand strategy.
Fall 2025 - Spring 2026 - College of Charleston
Added by Ella
Rho Lambda
Elected Vice President of Rho Lambda, the national sorority leadership recognition society that honors the top 10% of Greek women for exceptional leadership, scholarship, and service. In this role, I collaborated with peers across eight Greek organizations to elevate womens leadership on campussupporting recognition programs, coordinating initiatives that highlight academic excellence and community involvement, and promoting the value of inclusive, service-driven leadership within the Greek community.
Fall 2025 - Spring 2026 - College of Charleston
Added by Ella
Women in Business
The Women in Business Club is a professional organization dedicated to empowering female students through mentorship, networking, and career development opportunities. As an active member, I participate in speaker events, workshops, and collaborative discussions that highlight womens leadership in the business world. I engage with peers and industry professionals to strengthen my professional skills, broaden my career perspectives, and support a community that champions inclusion and advancement for women in business. My involvement has helped me build meaningful connections and deepen my confidence as an emerging marketing professional.
Spring 2024 - Spring 2026 - College of Charleston
Added by Ella
Phi Chi Theta
Phi Chi Theta is a national co-ed professional business fraternity focused on developing the next generation of ethical business leaders through professional development, networking, and community involvement. As an active member, I participate in chapter meetings, workshops, and professional programming that strengthen my skills in marketing, leadership, and career readiness. I engage in collaborative projects with fellow members, contribute to chapter initiatives, and support recruitment efforts to build a strong, values-driven organization. My involvement has expanded my professional network, strengthened my understanding of the business field, and provided meaningful opportunities for personal and professional growth.
Fall 2023 - Spring 2026 - College of Charleston
Added by Ella
Alpha Delta Pi
Alpha Delta Pi is a national Panhellenic sorority committed to scholarship, leadership, service, and sisterhood. From 20232024, I served as the Zeta Sigma chapters Director of Public Relations, helping manage the chapters digital presence and leading consistent, engaging communication across platforms. In this role, I created meaningful and informational graphics, strengthened alumni connections, and kept both members and alumnae updated on chapter activities and achievements. Alongside my position, I remained an active membermentoring younger members, supporting chapter initiatives, and contributing to a warm, inclusive sisterhood. I also played a supportive role in recruiting new members, helping present the chapters values with kindness, professionalism, and authenticity to ensure a positive and welcoming experience for potential new members.
Fall 2022 - Spring 2026 - College of Charleston
Added by Ella
Social Media Marketing Intern - Jamison Trowbridge Real Estate Group at Coldwell Banker

At Jamison Trowbridge Real Estate Group, under Coldwell Banker , I developed and scheduled engaging social media content that highlighted property listings, community events, and local businesseshelping generate an average of ~2,000 additional viewers per week across digital platforms. I created custom Canva graphics and Reels tailored to real estate marketing goals, ensuring a consistent tone, visual identity, and brand presence across all channels under the Coldwell Banker umbrella.
This role strengthened my ability to translate business objectives into compelling digital storytelling, maintain cohesive multi-platform branding, and support high-impact client-facing marketing initiatives within a dynamic real estate environment.

May 2025 - August 2025
Social Media Marketing Intern at The Indigo Road Hospitality and Consultation

In this role, I supported the marketing operations for 6 hotels and 36 restaurant client accounts, ensuring brand consistency, optimized service delivery, and a high standard of client satisfaction across all properties. I collaborated closely with managers, chefs, and hospitality teams to align messaging, campaigns, and promotional efforts with each locations unique identity and goals.
A key strength in this position was my ability to communicate effectively through both written and verbal channelscrafting engaging content, coordinating initiatives across teams, and presenting information clearly to diverse audiences. Through this work, I helped generate an average monthly engagement of ~100,000 people, strengthening digital visibility and enhancing the guest experience across all Indigo Road Hospitality properties.

August 2024 - December 2024
Dock Staff/Customer Service at Freedom Boat Club

At Freedom Boat Club, I directed daily dock operations and led staff to ensure the safe, efficient handling and maintenance of a 20-vessel fleet, strengthening operational reliability and upholding all safety standards. I assisted with seamless boarding, docking, and disembarking procedures for ~100 passengers per day, delivering exceptional customer service and creating smooth, enjoyable on-water experiences for members and guests. Through consistent attention to detail, strong communication, and a member-first approach, I contributed to the clubs achievement as the second-highestranked location in customer satisfaction nationwide. This role enhanced my leadership, operations management, and hospitality service skills within a fast-paced marine environment.

May 2024 - August 2025
Marketing & Events Intern at Eat Verde

At Eat Verde, I managed comprehensive digital and in-store marketing efforts across all 10 locations, developing cohesive campaigns that strengthened brand visibility and supported daily operations. My work emphasized creating high-quality printed materials and in-store promotional assets that aligned with the brands fresh, modern identity and effectively engaged customers at the point of purchase. In addition to digital and visual marketing responsibilities, I supported the coordination and execution of ~10 community and brand events, including pop-ups and promotional activations. These initiatives enhanced customer engagement and contributed to a 20% increase in sales, showcasing the direct impact of well-executed marketing and event strategy. This role deepened my skills in multi-location marketing, event execution, and brand-driven customer engagement.

September 2023 - December 2023
Social Media Marketer/Barista at Lucky Finn Cafe

At Lucky Finn Caf, I generated unique and engaging social media content for all three locations, producing original product and merchandise photography that supported the brands website and broader digital marketing efforts. Alongside my marketing responsibilities, I demonstrated strong customer service skills, consistently contributing ~$1,500+ in daily sales while thriving in a fast-paced, high-volume environment. I also served as a Shift Supervisor, overseeing full store operationsincluding staff coordination, inventory checks, and opening/closing proceduresto ensure smooth daily performance and a positive guest experience. This role strengthened my leadership abilities, operational management skills, and creative marketing capabilities within a growing local brand.

June 2019 - May 2024
Ralph Lauren Brand Analysis
For this project, I conducted a comprehensive analysis of Ralph Lauren’s performance within the premium apparel industry, examining five-year financial trends, competitive positioning, and pricing strategy using SEC and IBISWorld data. I benchmarked key competitors, calculated market share (Ralph Lauren at ~9.5%), and analyzed product pricing and distribution, including the brand’s selective retail footprint (~6.3% of U.S. women’s apparel locations). I also completed cost-structure and break-even modeling, estimating that the women’s apparel segment requires 3.3M units (about $560M) to reach break-even profitability. This project strengthened my skills in market research, financial analysis, and strategic brand evaluation.
October 2025 - Research Projects
Foundations of Digital Marketing and E-Commerce Certification from Google
I earned the Foundations of Digital Marketing and E-Commerce Certification from Google, which expanded my expertise in performance marketing, data analytics, attribution modeling, and customer engagement strategies that drive measurable results. The program provided hands-on experience with campaign optimization, e-commerce fundamentals, and the core tools used to build effective digital strategies. This certification represents an important step toward my career goals in digital marketing and brand strategy—strengthening my ability to combine creativity, data, and storytelling to help brands connect meaningfully with their audiences. I look forward to applying these skills to future projects and continuing to grow within the marketing field.
October 2025 - Others
Statistics Foundations Certification from Meta
I earned the Statistics Foundations Certification from Meta, which strengthened my analytical foundation across core statistical concepts. Through this course, I gained hands-on experience with hypothesis testing, regression modeling, clustering, and time series forecasting. I also developed a deeper ability to interpret data trends, evaluate statistical significance, and translate raw data into actionable insights that support informed, data-driven decision-making. This certification represents another step toward my goal of building a career at the intersection of marketing, analytics, and strategy—using data to uncover meaningful patterns and guide smarter business outcomes. I look forward to applying these analytical skills to future marketing and consumer insight projects.
October 2025 - Others
Generative AI for Digital Marketers Certificate
I completed the “Generative AI for Digital Marketers” course by Martin Waxman through LinkedIn Learning, gaining a comprehensive understanding of how AI is transforming the digital marketing landscape. This course explored how generative tools can enhance creative development, streamline content workflows, and support more personalized customer experiences. It strengthened my ability to integrate AI strategically and responsibly into marketing initiatives, preparing me to leverage emerging technologies in future campaigns and brand projects.
October 2025 - Others
Marketing Analytics Foundations Certification from Meta
I earned the Marketing Analytics Foundations Certification from Meta, strengthening my understanding of data-driven marketing and foundational analytics. Through this course, I gained hands-on experience with data ownership, privacy regulations, tracking technologies, and the role of cookies in digital strategy. This certification deepened my ability to interpret data responsibly and apply analytical insights to support more effective, ethical marketing decisions.
September 2025 - Others
Community Shredding Event – Marketing & Graphic Design Project
For this project, I designed and executed the promotional materials for a free community shredding event hosted by the Jamison Trowbridge Real Estate Group. I created a coastal-inspired, brand-aligned flyer that effectively communicated event details and supported local outreach efforts. The campaign helped drive strong community participation, resulting in over $3,000 in cash donations and a significant volume of non-perishable goods raised for the Scituate Food Pantry. This project strengthened my skills in event marketing, visual communication, and community-based brand engagement.
June 2025 - Publications
Dr. Vranjes Luxury Fragrance Digital Marketing Strategy
As part of a collaborative project completed while studying abroad in Florence, I helped conduct a full digital marketing and brand analysis of luxury fragrance house Dr. Vranjes. Our team examined the company’s business model, customer personas, website performance, SEO visibility, and social media presence, identifying key strengths in brand identity and craftsmanship alongside opportunities for expanded digital engagement. We developed a complete digital strategy—including SEO enhancements, content marketing, influencer partnerships, and paid advertising proposals—to increase global awareness and online conversions. This project strengthened my skills in brand positioning, digital strategy development, and luxury consumer behavior.
May 2025 - Presentations
ADPi Summer & August Newsletter – Communications & Design Project
For this project, I created a chapter newsletter that showcased member achievements, study abroad experiences, summer internships, and recruitment updates to both current members and ADPi alumnae. Drawing from member submissions, I designed a visually engaging, chapter-branded publication that celebrated accomplishments such as professional internships, leadership roles, and global travel experiences. The newsletter strengthened connection across generations of Zeta Sigma sisters by keeping alumni informed and fostering chapter pride among current members. This project enhanced my skills in communications, digital design, and community storytelling.
August 2024 - Publications
Resume
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