Ella Ward

In this role, I supported the marketing operations for 6 hotels and 36 restaurant client accounts, ensuring brand consistency, optimized service delivery, and a high standard of client satisfaction across all properties. I collaborated closely with managers, chefs, and hospitality teams to align messaging, campaigns, and promotional efforts with each locations unique identity and goals.
A key strength in this position was my ability to communicate effectively through both written and verbal channelscrafting engaging content, coordinating initiatives across teams, and presenting information clearly to diverse audiences. Through this work, I helped generate an average monthly engagement of ~100,000 people, strengthening digital visibility and enhancing the guest experience across all Indigo Road Hospitality properties.

At Freedom Boat Club, I directed daily dock operations and led staff to ensure the safe, efficient handling and maintenance of a 20-vessel fleet, strengthening operational reliability and upholding all safety standards. I assisted with seamless boarding, docking, and disembarking procedures for ~100 passengers per day, delivering exceptional customer service and creating smooth, enjoyable on-water experiences for members and guests. Through consistent attention to detail, strong communication, and a member-first approach, I contributed to the clubs achievement as the second-highestranked location in customer satisfaction nationwide. This role enhanced my leadership, operations management, and hospitality service skills within a fast-paced marine environment.

At Eat Verde, I managed comprehensive digital and in-store marketing efforts across all 10 locations, developing cohesive campaigns that strengthened brand visibility and supported daily operations. My work emphasized creating high-quality printed materials and in-store promotional assets that aligned with the brands fresh, modern identity and effectively engaged customers at the point of purchase. In addition to digital and visual marketing responsibilities, I supported the coordination and execution of ~10 community and brand events, including pop-ups and promotional activations. These initiatives enhanced customer engagement and contributed to a 20% increase in sales, showcasing the direct impact of well-executed marketing and event strategy. This role deepened my skills in multi-location marketing, event execution, and brand-driven customer engagement.

At Lucky Finn Cafe, I generated unique and engaging social media content for all three locations, producing original product and merchandise photography that supported the brands website and broader digital marketing efforts. Alongside my marketing responsibilities, I demonstrated strong customer service skills, consistently contributing ~$1,500+ in daily sales while thriving in a fast-paced, high-volume environment. I also served as a Shift Supervisor, overseeing full store operationsincluding staff coordination, inventory checks, and opening/closing proceduresto ensure smooth daily performance and a positive guest experience. This role strengthened my leadership abilities, operational management skills, and creative marketing capabilities within a growing local brand.