Feyikemi Oniyitan
A Consumer Insights and Marketing Strategy professional with a background in psychology and 2 years of experience in brand strategy and customer management. Motivated with a strong desire to apply psychological principles and data driven marketing insights to better understand consumer behavior in making strategic business decisions.
Core Competencies
Integrated Marketing Strategy
Data Driven Marketing
Brand Storytelling
Digital Marketing and Social Media Strategy
Customer Relationship Management
Loyalty Marketing
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Feyikemi Oniyitan Recognized at 2017 J. Mack Robinson College of Business Honors Day
Feyikemi Oniyitan was recognized for receiving the J. Mack Robinson Scholarship during the J. Mack Robinson College of Business Honors Day at Georgia State University, held March 30, 2017. The Rob...
April, 27 2017 - Verified by Georgia State University
Feyikemi Oniyitan Receives Master's Degree From Georgia State University
Feyikemi Oniyitan, of Lagos, earned a master's degree in Marketing from Georgia State University at its 102nd commencement, held Dec. 14, 2016 at the Georgia Dome. More than 600 students earned ma...
February, 09 2017 - Verified by Georgia State University
Marketing strategy and Consumer insight Analyst at TopRight
• Conducting audience insight analysis through secondary research, qualitative and quantitative research.
• Synthesizing insights from multiple sources to develop buyer personas that facilitate effective content targeting and informed business development initiatives
• Identifying optimal platforms to reach consumers when and where they are most receptive.
• Creating thought leadership materials to promote brand engagement
September 2016 - Present
