Jane Machin, Ph.D.
Associate Professor, Department of Marketing at Radford University
From Blacksburg, VA
From Blacksburg, VA
Jane Machin, Ph.D. is an Associate Professor of Marketing at Radford University. She earned her doctorate in Marketing at The Wharton School, University of Pennsylvania. Prior to becoming an academic Jane worked in international brand management with Unilever PLC. Jane is an energetic educator with experience teaching design thinking, advertising, creativity, and innovation. Her research, which examines the intersection of decision making, stigma, and consumer wellbeing, has been presented at top conferences in the field, such as the Association of Consumer Research and Marketing and Public Policy Conference, and published in top journals, such as the Journal of Public Policy and Marketing, Appetite and Marketing Education Review. Jane is the recipient of numerous awards for both her research and teaching, including the Marketing Management Association Master Teacher Award, the Thomas C. Kinnear Best Paper Award, the Cengage Pride/Ferrell Innovations in Teaching Competition, The Davis College of Business and Economics Outstanding Faculty Award and the Donald N. Dedmon Distinguished Teaching Professor Award.
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University of Pennsylvania
Radford University
University of Wales Swansea
The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
Stigmas, or discredited personal attributes, emanate from social perceptions of physical characteristics, aspects of character, and “tribal” associations (e.g., race; Goffman 1963). Extant research has emphasized the perspective of the stigma target, with some scholars exploring how social institutions shape stigma. Yet the ways stakeholders within the sociocommercial sphere create, perpetuate, or resist stigma remain overlooked. The authors introduce and define marketplace stigma as the labeling, stereotyping, and devaluation by and of commercial stakeholders (consumers, companies and their employees, stockholders, and institutions) and their offerings (products, services, and experiences). The authors offer the Stigma Turbine as a unifying conceptual framework that locates marketplace stigma within the broader sociocultural context and illuminates its relationship to forces that exacerbate or blunt stigma. In unpacking the Stigma Turbine, the authors reveal the critical role that market stakeholders can play in (de)stigmatization, explore implications for marketing practice and public policy, and offer a research agenda to further understanding of marketplace stigma and stakeholder welfare.
Publications
The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping
Individuals with mental disorders (MD) not only struggle with functional impairment; they must also manage the stigma accompanying their diagnosis. In this research we explore the role of the marketplace as a resource to help consumers cope with MD-related stressors. Coping efforts are actions taken to protect, maintain, or restore wellbeing. However, the coping literature is largely silent on the process through which this is achieved. Our findings suggest the marketplace helps consumers cope by restoring or bolstering one of three conceptually distinct aspects of the self-concept: self-esteem, self-efficacy, and/or self-compassion. The self-concept goals prove differentially effective for wellbeing. We advocate future coping research focus on understanding self-concept goals rather than specific coping strategies. We also present recommendations for consumers and marketplace stakeholders to promote self-concept goals and wellbeing outcomes.
Publications
Innovating By Design
It is with great pleasure that I introduce the 12th special issue of Teaching Innovations in Marketing Education Review. The 40 percent increase in submissions over last year clearly indicates a growing appetite for creative pedagogical methods. To continue to cultivate novel innovations in the classroom, educators may find value in the design-thinking process. Increasingly adopted by marketing practitioners in companies such as IBM, design thinking borrows techniques from a designer’s toolbox. Though not intentional, the guiding principles of design thinking—user-centric, bias-to-action, and constant iteration—are evident throughout the teaching innovations featured in this issue.
Publications
Show, Don’t Tell: Using Photographic “Snapsignments” to Advance and Assess Creative Problem Solving
Traditional assignments that aim to develop and evaluate creative problem solving skills are frequently foregone in large marketing classes due to the daunting grading prospect they present. Here, a new assessment method is introduced: the “snapsignment.” Through photography, individual projects can be assigned that promote higher order cognitive functions, build creative confidence, and ease the grading grind. Results from the implementation of the technique in an introductory marketing creativity challenge are presented. The benefits for students and faculty are discussed, and adaptations to other marketing assignments are suggested.
Publications
From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being
The authors propose a restructuring of the “food as health” paradigm to “food as well-being.” This requires shifting from an emphasis on restraint and restrictions to a more positive, holistic understanding of the role of food in overall well-being. The authors propose the concept of food well-being (FWB), defined as a positive psychological, physical, emotional, and social relationship with food at both individual and societal levels. The authors define and explain the five primary domains of FWB: food socialization, food literacy, food marketing, food availability, and food policy. The FWB framework employs a richer definition of food and highlights the need for research that bridges other disciplines and paradigms outside and within marketing. Further research should develop and refine the understanding of each domain with the ultimate goal of moving the field toward this embodiment of food as well-being.
Publications
Taming complex problems using the problem-solution-impact research process model
The transformative consumer research (TCR) and transformative service research (TSR) movements seek to encourage, support, and publicize research benefiting consumer welfare. In this article, we introduce design thinking (DT) as a rigorous, effective, and creative problem-solving process well-suited to tackle the multi-dimensional problems TCR/TSR researchers address. A scoping review of TCR/TSR and DT literatures examining complex issues, such as health and well-being, inequality, and sustainability, reveals each orientation's theoretical and methodological strengths as well as its opportunities to more effectively catalyze positive change. Specifically, DT would benefit from the rigorous theoretical perspective brought by TCR/TSR researchers. In turn, transformative consumer and service researchers can find inspiration in the participatory ideation and prototyping techniques central to DT. The problem-solution-impact (PSI) research process model for transformative change draws from the strengths of the two traditions to creates a rigorous and relevant approach to addressing the world's most complex and dynamic problems.
Publications
Conversations about conducting marketing research in mental health
The purpose of this paper is to inspire research at the intersection of marketing and mental health. Marketing academics have much to offer – and much to learn from – research on consumer mental health. However, the context, terminology, and setting may prove intimidating to marketing scholars unfamiliar with this vulnerable population. Here, experienced researchers offer guidance for conducting compelling research that not only applies marketing frameworks to the mental health industry but also uses this unique context to deepen our understanding of all consumers.
Publications
Visualizing food: photography as a design thinking tool to generate innovative food experiences that improve food well-being
This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being. This paper is a critical review of research using photography to examine the complex physical, emotional, psychological and social relationships individuals have with food at personal and societal levels. The conceptual legitimacy of photography is well-established in the social sciences but has been missing from design thinking practices. Photography is particularly well suited to understand the highly visual practice of food and to design innovative food experiences.
Practical and ethical issues in the use of photography are considered as a research tool. Future research should examine photography as an integrated tool in the entire design thinking process. A table of photographic research methods for all stages of design thinking, from empathy to prototyping, is presented. Best practices for the successful implementation and interpretation of photography in food design thinking are discussed.
To the best of the authors knowledge, this paper provides the first conceptual foundation for the use of photography in design thinking. The paper identifies novel photographic methods that can be used to understand problems and generate solutions. It provides guidelines to successfully integrate photography in the design of innovative food experiences that improve food well-being.
Publications
Jane Emma Machin receives degree from Radford University
Jane Emma Machin of Blacksburg, VA, graduated from Radford University with a Master of Fine Arts in Art at spring commencement ceremonies in May 2022.
June, 29 2022 - Verified by Radford University
Jane Machin, Ph.D. was recognized for graduating
Ph.D Marketing
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Jane Machin, Ph.D. was recognized for graduating
B.A. (Hons) German, Russian and Business Studies
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Jane Machin, Ph.D. was recognized for graduating
MFA Design Thinking
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Jane Machin, Ph.D. was recognized for earning an academic award
Donald N. Dedmon Distinguished Teaching Professor Award
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