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Joel Groman

Majored in Marketing, Minored in Bible
Cedarville University, Class of 2021
From Bluffton, OH
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Joel Groman Graduates with Master of Business Administration

Joel Groman from Wadsworth OH graduated from Cedarville University during commencement from April 30 - May 1 with a Master of Business Administration .

May, 25 2021 - Verified by Cedarville University
Joel Groman Earned a Master of Business Administration During Online Class of 2020 Celebration

Joel Groman of Wadsworth, OH earned a Master of Business Administration during the online Class of 2020 Celebration on May 2, 2020. The ceremony can be viewed at cedarville.edu/classof2020. This c...

May, 04 2020 - Verified by Cedarville University
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Joel Groman was recognized for earning a spot on an honors list
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Joel Groman was recognized for graduating
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Client Service Analyst (The J.M. Smucker Co.) at IRI

Insights, Analysis, and Solutions Certification (IASC) - 2016
Make It Happen Award (x3) - 2016, 2017, 2018

Serve as a liaison between IRI and The J.M. Smucker Company for day-to-day operations
Create, maintain, analyze, and deliver Point of Sale and National Consumer Panel data analyses
Solve business questions, lead trainings, deliver insights, develop and maintain custom databases
Manage cross-functional projects with teams based in multiple states and countries

IRI is a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC health care organizations, retailers, and media companies to grow. With the largest repository of purchase, media, social, causal, and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers, and deliver market-leading growth. www.iriworldwide.com

April 2015 - Present
Marketing Associate at Citizens National Bank

Facilitated marketing operations for 10 bank locations.
Graphic design, editing, and dissemination of web/print advertisements using Adobe CS6 (Bridge, Dreamweaver, Illustrator, InDesign, Photoshop). Created and sent advertisements, brochures, flyers, promotional items, surveys, and mailers to retail and commercial customers, advertisers, and prospects; weekly employee newsletters.
Managed all social media accounts (Facebook, Twitter, LinkedIn, WordPress) and digital signage.
Oversaw internal marketing (product knowledge, employee motivation, recognition programs, etc).

With offices in Bluffton, Celina, Defiance, Elida, Findlay, Lima, Springfield, Van Wert and Toledo, Citizens National Bank has assets totaling more than $650 million and has been serving the communities of West Central Ohio since 1920.

May 2014 - April 2015
Consumer Parts Sales - Digital Marketing Intern at GE

Assisted in design changes and integration of GEApplianceParts.com content into GEAppliances.com.
Benchmarked competitor activity; proposed new consumer-friendly design layouts and parts verbiage.
Managed content for monthly Parts eNewsletters, mailers, and videos to promote upselling.
Analyzed daily/weekly website traffic; tracked results of banner positioning.

May 2013 - August 2013
Consumer Insights Intern at GE

Performed and analyzed brand/market research. Disseminated data via presentations and articles.
Actively worked to enhance the consumer buying process and develop new product features.
Aided in the filming and editing of company-wide videos and the startup of eye-tracking software use.
Created, maintained, and organized data through internal company libraries.

June 2012 - August 2012
Resident Assistant at Cedarville University

Active supervision and direction of the student body as well as residence halls of up to 34 men.
Provided effective leadership by upholding university policies and serving as a positive role model.

August 2011 - May 2014
Marketing Intern at McDonalds

Gained experience in the business world through the McDonald's franchise as I shadowed the Marketing, Finance, Management, and Information Technology departments.
Assisted in promotions, special events, financial analysis, and brainstorming as needed.

June 2011 - Present
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