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Joseph Mortensen

Alumni of Georgia State University
Currently, I'm a senior at Georgia State University where I'm studying marketing at the J. Mack Robinson College of Business. In addition to my studies, I'm an SEO and PPC Manager for a startup in Atlanta called Culinary Local. At Culinary Local, I have leveraged my professional certifications, such as the Google Analytics Individual Qualification, and the Google AdWords Search and Display Certifications, to create and manage a B2B PPC campaign across the search and display networks. To further develop my marketing acumen, I'm actively seeking a digital marketing internship for the summer 2018 semester. After graduating with honors in August 2018, I will be seeking a full-time position in digital marketing where I can utilize my experience in SEO, PPC, data analysis, and marketing strategy development. Feel free to reach out and connect in regards to any digital marketing opportunities for which I'm qualified.
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Joseph Mortensen Named to the President's List for Spring Semester 2018

Joseph Mortensen of Marietta was named to the President's List at Georgia State University during the spring semester of 2018. To be eligible for the President's List, degree-seeking students must ...

June, 06 2018 - Verified by Georgia State University
Joseph Mortensen Named to the Fall 2017 Dean's List at Georgia State University

Joseph Mortensen of Marietta was named to the Fall 2017 Dean's List at Georgia State University. To be eligible for the Dean's List, degree-seeking students with a minimum Georgia State cumulative...

February, 09 2018 - Verified by Georgia State University
Joseph Mortensen Named to the Spring 2017 Dean's List at Georgia State University

Joseph Mortensen of Marietta was named to the Spring 2017 Dean's List at Georgia State University. To be eligible for the Dean's List, degree-seeking students with a minimum Georgia State cumulati...

June, 06 2017 - Verified by Georgia State University
Joseph Mortensen Receives Associate's Degree From Georgia State University

Joseph Mortensen, of Marietta, was awarded an associate's degree from Georgia State University during the week of May 8, 2017. More than 4,300 students received certificates and degrees across num...

May, 30 2017 - Verified by Georgia State University
Joseph Mortensen Inducted Into International Business Honors Society

Joseph Mortensen of Marietta, was recently inducted into Alpha Beta Gamma, the international business honors society, during a special ceremony at Georgia State University's Perimeter College. ABG ...

November, 10 2016 - Verified by Georgia State University
SEO & PPC Manager Intern at Culinary Local

Performed keyword research and analysis for PPC and SEO initiatives
Implemented SEO best practices for on-page optimization to increase organic search rankings
Created, managed and analyzed Culinary Locals Google AdWords PPC campaign across the search and display networks
Conducted PPC competitor research and analysis to gain an understanding of their strategies

January 2018 - Present
Purchasing Agent Intern at Barrgo

Initiated outbound marketing practices by executing email marketing tactics and outbound calling; generated over 500 B2B leads
Conducted market research and data analysis to establish optimal price points for industrial equipment; resulted in $28,300 in profit
Administered data entry in Microsoft Dynamics Marketing System and Insightly CRM database and ensured information accuracy

February 2017 - September 2017
Supply Chain Coordinator & Production Specialist at High Road Ice Cream

Coordinated with third party logistics to pick up and deliver product and ensured brand integrity across state lines
Analyzed inventory levels and sourced quality ingredients and packaging materials; maintained product quality and adhered to just in time principles
Crafted large quantities of product in a myriad of flavors for chefs and restaurants in the Atlanta metro area
Coordinated with the kitchen supervisor to ensure that all small batch ice cream orders were made in an efficient manner

March 2015 - July 2016
Marketing Promotions Coordinator at Brigham Young University Idaho Radio

Assisted in developing a brand strategy and implementing a marketing strategy that increased listenership 187% over a five month period
Created and produced radio promotions for BYU-Idaho Radio
Conducted interviews with students, faculty, and alumni for radio promotions
Edited interview recordings to make radio promotions using various audio editing software such as garage band and logic pro

March 2013 - July 2013
Search Engine Marketing Intern at OpenBook by Yellowstone Hotel Systems

Helped manage and analyze a PPC search network campaign that resulted in 2.8% increase in CTR and 2.1% increase in conversion rate
Researched relevant links for over 300 clients to create an SEO link building directory

January 2013 - April 2013
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