Julie White

Throughout my 15+ years of experience in marketing and brand management, I have built a reputation for an entrepreneurial, yet insight-driven approach. I am an expert in the science behind consumer behavior and skilled in leveraging it to drive marketing excellence. Currently the Director of Marketing & Communications for Mainstreet Ventures, Inc., in Ann Arbor, Mich., I have spearheaded the successful launch of two new restaurants against stringent requirements, My responsibilities include the strategic, tactical management over our branding, market planning, advertising and strategy across 18 restaurants. My recent success comes on the heels of my past experience building marketing departments from scratch. I am skilled in devising a plan and then seamlessly executing it - even in the face of monumental obstacles. My affinity for organizational development helps here, as I am proven in creating highly effective action plans. In terms of team mobilization, my diverse industry knowledge and engaging style of leadership has aided in my ability to build, motivate and direct multidisciplinary teams to unprecedented success. Specialties: Consumer Insights, Marketing Management, Brand Management, Campaign Development, Strategic Planning, Team Leadership, Communications