Kelly Kress
Majored in Managerial Marketing, Minored in Entrepreneurship
Kent State University, Class of 2016
From Harmony, Pa
Kent State University, Class of 2016
From Harmony, Pa
Hi! My name is Kelly and I am a Senior Managerial Marketing student at Kent State University. Managerial Marketing is a major that exists only at Kent State, which allows students to gain first hand experience working with community clients in a student run marketing firm. Along with coursework, I have several professional work experiences to draw upon to provide the best work. I am most interested in brand and content marketing, and am always looking for internship and job opportunities.
I am currently the Brand Content and Curation Intern at Jo-Ann Fabrics and Crafts, which won the Best Large Company Internship in 2013. As the Brand Content and Curation Intern, I have extensively researched Content Marketing and have made recommendations to be implemented that will increase ROI on key content channels.
Check out my portfolio: http://kellykress.weebly.com/
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Kent State University
Seneca Valley Senior High School
Kelly Kress Named to the Spring 2016 Dean's List!
Kelly Kress, a Senior studying Managerial Marketing within the College of Business Administration , was named to the Spring 2016 Dean's List. Kress is among more than 8900 undergraduate students wh...
June, 27 2016 - Kent State University
Kelly Kress of Harmony, PA, is a Spring 2016 Kent State University graduate!
Kelly Kress graduates from Kent State University with a Bachelor of Business Administration from the College of Business Administration. Kress is among nearly 4700 students who received bachelor's,...
June, 21 2016 - Kent State University
Kelly Kress Named to the Fall 2015 Dean's List!
Kelly Kress, a Senior at Kent State University, was named to the Fall 2015 Dean's List. Kress is among nearly 8300 undergraduate students who have earned and received this recent academic recognit...
January, 22 2016 - Kent State University
Kelly Kress was recognized for an accomplishment
Spring 2014 - Fall 2015 -
Added by Kelly
Kelly Kress was recognized for an accomplishment
President's Scholarship
Trustee Scholarship
University Award
Spring 2012 - Summer 2016 -
Added by Kelly
American Marketing Association (AMA)
Created a budget and handled all club finances
Collected dues and organized all finance paperwork
Spring 2013 - Spring 2016
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Kent State University
Added by Kelly
Undergraduate Student Government
Specialized in social media marketing and hospitality management
Utilized social media to create promotions and increase sales
Planned, organized, and executed events and concerts
Responsible for handling financial, technical, and hospitality requirements of artists and tours
Spring 2013 - Spring 2014
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Kent State University
Added by Kelly
Direct Sales and Marketing Specialist at Tiny Footprints Keepsakes
-Created a content marketing plan for all social media outlets to increase brand awareness
-Created an in-depth marketing strategy, outlined goals, and established best practices
-Developed content to give brand personality and voice for a multi-channel approach
-Successfully increased reach and engagement by 31%
October 2015 - Present
Brand Content and Curation Intern at Jo-Ann Stores, LLC.
-Conducted in-depth research of content marketing, curation, and aggregation
-Developed a company wide comprehensive content marketing strategy
-Presented strategy, research, and recommendations to the CEO and executive board
-Created Budget and phased approach for strategy implementation
-Responsible to create strategic partnerships with third party content firms
-Created trend forecast and brand aesthetic books
-Worked cross-functionally with Business Intelligence and Analytics team to analyze consumer research
June 2015 - Present
Undergraduate Student Government - Programming Board at Kent State University
-Planning and Organizing events for the student body to increase school retention and student entertainment
-Promoting and creating media for USG events
-Hospitality management of entertainers, crew, and backstage facilities
March 2014 - Present
Marketing Intern at Kent State University Athletic Department
-Created, constructed, and ran all promotions during Kent State University athletic events
-Assisted in compilation and creation of time oriented game scripts and PA announcements
-Organized events and marketed the Kent State University Kid's Club
-Performed all office work duties with no higher supervision
August 2013 - Present
Member and Guest Services Supervisor/Marketing at Kent State Student Recreation and Wellness Center
-Ran facility on day to day basis with no higher supervision
-Full training in CPR, First Aid, Oxygen Administration and Emergency Procedures
-Advanced cash handling skills
-Planned and promoted SRWC events and programs
-Created and implemented a positive social media presence for facility
January 2013 - Present
Treasurer at American Marketing Association
-Created and planned a working budget for the organization
-Balanced and organized checkbooks
-Handled all memberships
January 2001 - Present
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