Kevin Giang Barrera

Kevin Giang is a Ph.D. in Business Administration Candidate at Georgia State University, where Kevin also got his masters degree in marketing and held positions as a Graduate Research and Teaching Assistant. In his research assistant role, he developed business process optimization projects for the College of Education and Human Development using collaboration tools like SharePoint and Microsoft Flow, and in his Teaching Assistant role in the Managerial Sciences Department of the J. Mack Robinson College of Business, Kevin also helped undergraduate students through their learning process of understanding how to apply Business Analysis tools and methodologies in real-world business scenarios while enhancing the usage of Microsoft Excel. Kevin has accomplished 14+ years of experience in the automotive industry working with global brands such as Ford and GM. Kevins experience in strategic planning, program/project management, and product development brings a holistic business perspective to help firms transform their goals to reality. Kevins contributions involve the application of business development and marketing concepts and the usage of information and data visualization tools to discover insights, optimize firms decision-making process and improve overall business performance. Kevin realizes how technology is a game changer in todays business world, and, during his Ph.D. program, he expects to deeply explore quantitative market research and data-driven marketing techniques, and perform research studies about how new technologies, like artificial intelligence and machine learning, are impacting the way marketing is performed nowadays and what are the potential implications for business. Outside the office, Kevin considers himself a multicultural and cosmopolitan individual who enjoys gourmet cuisine and traveling. Kevin speaks Spanish, English, and Portuguese and, up to now, has had the opportunity to be in 3 continents, 11 countries and 26 cities around the world. EDUCATION & CREDENTIALS Ph.D. (Marketing) Candidate, Georgia State University, Robinson College of Business, 2024 M.S. (Marketing), Georgia State University. Robinson College of Business, 2019 MBA, Fundao Getulio Vargas (FGV). Brazil, 2018 B.S. Cum Laude (Mechanical Eng.), Universidad Nacional del Tchira. Venezuela, 2003 AWARDS & RECOGNITIONS GSU Alumni Association Graduate Student Scholarship, 2019 Panthers in the Valley Signature Program Participant, 2019 GSU Managerial Sciences Department Best Teaching Performance Award, 2019 General Motors Executive Committee Award, 2013, 2016 Junior Achievement of Venezuela Recognition, 2005 B.S. in Mechanical Engineering Dissertation Honorable Award, 2003 B.S. in Mechanical Engineering Honors Student Award, 2000, 2001, 2002, 2003. Match & Chemistry Venezuelan National Olympic Contest Finalist, 1994