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Richard Lathrop

Majoring in Business Creative Enterprises
Emerson College, Class of 2023
From Eugene, Oregon
DJ, music producer, freelance writer, social media consultant, blogger, podcaster, and public relations expert with 7 years specialization in the electronic music industry. Extensive experience negotiating, marketing, and selling in the retail, health, real estate, and news media industries. Freshman Business Creative Enterprises student at Emerson College with a focus on music marketing and management.
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Richard Lathrop Named To Spring 2021 Dean's List

Richard Lathrop, a native of Eugene, OR (97408) has been named to Emerson College's Dean's List for the Spring 2021 semester. Lathrop is majoring in Business Creative Enterprises and is a member of...

July, 08 2021 - Verified by Emerson College
Richard Lathrop Named To Fall 2020 Dean's List

Richard Lathrop, a native of Eugene, Oregon, has been named to Emerson College's Dean's List for the Fall 2020 semester. Lathrop is majoring in Business Creative Enterprises and is a member of the ...

March, 15 2021 - Verified by Emerson College
Richard Lathrop of Eugene, OR Named to Emerson College Dean's List for Spring 2020 Semester

Richard Lathrop, a native of Eugene, has been named to the Emerson College Dean's List for the Spring 2020 semester. Lathrop is majoring in Business Creative Enterprises and is a member of the Clas...

June, 18 2020 - Verified by Emerson College
Richard Lathrop was recognized for earning a spot on an honors list
State of Oregon Honors Diploma
Added by Richard
Sigma Alpha Epsilon
Emerson College
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WECB
On Air Personality (DJ) & Live Events Team
Emerson College
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WERS 88.9 FM
Promotions Team
Emerson College
Added by Richard
The Axe Magazine
Multimedia Editor
South Eugene High School
Added by Richard
The Axe Report
Producer
South Eugene High School
Added by Richard
Assistant to Programming Director at The WOW Hall

Worked directly with the Programming Coordinator to book artists of all genres at the 600-capacity WOW Hall
Directly communicated with agents & managers from North Americas biggest talent agencies, such as Paradigm Talent Agency.
Worked with local organizations & events to organize sponsorships & gain brand presence throughout Oregon.

April 2019 - July 2019
Director of Social Media at Root Whole Body

Developed long term marketing plan leading to tenfold gains in interactivity and follower count on Facebook and Instagram.
Used viral marketing campaigns to successfully launch a new brick and mortar wholistic health center in Portlands Slabtown neighborhood, and to rebrand the #1 vegan restaurant, Blossoming Lotus, in Portland.
Turned likes and comments to regular paying customers of Roots extensive products and services.

March 2017 - August 2017
Director of Social Media at InSight Events

Produced and promoted for major electronic artists including Cashmere Cat, Mura Masa, GRiZ, EPROM, Gryffin, and Ekali.
Worked directly with international music management companies Paradigm Talent Agency and Circle Talent Agency to run physical and digital advertising campaigns.
Built up InSight as the premier promoter for electronic music in Eugene by creating a strong brand identity and social media presence.

March 2016 - July 2019
Co-Founder & Director of Social Media at BindeBros

Used forward-thinking Instagram marketing tactics to quickly grow to 47,000 followers, interested in photography-related products and services.
Built a supportive audience of photographers and photography enthusiasts worldwide, leading to over 60,000 posts on #bindebros.
Worked directly with photography studios and gear companies to run paid advertising campaigns.

October 2014 - July 2019
Editor at Edge Music News

Wrote and published over one hundred articles and interviews for the Edge Music News blog.
Started the Edge Music News Podcast, which climbed to thirty five thousand downloads per episode.
Interviewed international artists such as RAC, Filous, and Odd Mob.
Worked with Universal Studios Hollywood in 2016 to cover the Red Carpet opening night of Halloween Horror Nights.
Collaborated with Vans Warped Tour in 2013 to provide promotion to upcoming artists on their tour through on site interviews and photo coverage.

March 2013 - Present
DJ & Music Producer at Ghostnaps

Played electronic dance music shows at The WOW Hall, McDonald Theatre, Lane County Fair, and University of Oregons Willamette Valley Music Festival.
Radio spots and interviews on local stations KDUK, KRVM, and KWVA.
Used viral music promotion techniques to gain a large Spotify following and 92,000 plays on Soundcloud.
Worked producing and collaborating with artists from all genres and backgrounds.

January 2013 - Present
Street Marketing Coordinator at OneEleven Music

Led social media campaigns, promotions, and marketing strategy for Kaleidoscope Music Festival in 2012, a major festival including headliners Bassnectar, Nas, GRiZ, and Lil B, with over 30,000 attendees.
Directed street team promotional efforts for international touring artists, including Excision and Krewella.
Consistently managed social media marketing campaigns, achieving sold out shows in advance at major local venues, including The WOW Hall (650 capacity) and McDonald Theatre (1,200 capacity).

February 2011 - July 2014
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