Samantak Ray

The study is focused on documenting useful feedback offered by real users on representations of a product while analysing the trade-offs compared to the user feedback on the product itself as a means to develop a more efficient and successful product manufacturing cycle. My role as a researcher in this study involves 1) Developing cutting edge Tangible Augmented Reality (TAR) models to represent the future of the product development cycle in the consumer products industry. 2) Creating assets required for the study, which include various representations of the product used as the control. Assets included 3D models, appearance models, augmented reality models, sketches and storyboards and user stories. 3) Interviewing upto 500 study volunteers (so far 50) under IRB protocol for product specific research. 4)Assisting Lead Researcher, Professor Young Mi Choi, in daily activities with setting up research assets, study-space, questionnaires, logging protocol and related tasks. 5) Leading 2 new undergraduate researchers in tasks contributing to the study.

1) Oversaw the development of the iOS application Spots from its inception in September 2015 to the app store submission in March 2016 as the interim CTO of Spots Development Group LLc. (https://itunes.apple.com/us/app/spots-travel-on-a-whim/id1046686652?ls=1&mt=8) 2) Supervised 2 other developers in these efforts that encapsulated setting up the front end interfaces, the backend functionality and supporting databases. 3) Acted on certain occasions as a point of contact with media agencies in the local Atlanta area, to generate publicity for the application. 4) Designed wireframes for the Android application (coming soon) as well as for various features in v 2.x.x of the iOS application. Bring the team's concepts to life with mock-ups that are passed onto the development unit for production. 5) Developed visual communication for the Spots brand, marketing campaigns and operational assets. 6) Developed copy and visual assets for Spots's social media and functional operations. 7) Oversaw all administration for the application's official technology assets and affiliated services.